Andrea Paolini

Experience

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  Geometry Global

  Mar 2013 - Mar 2015

  Managed a multi state-wide marketing program for Gallo wines. Recruited and trained staff in sales techniques and brand knowledge. Ensured flawless execution of events with proper staffing and merchandising. Reviewed market reports and data to assess success of program. Analyzed budget and properly allocated $72,000 in annual funds. Earned “Rising Star” Award 2014 Launched aggressive national Jim Beam marketing campaign to reach nearly 10,000 consumers in 12 weeks. Worked closely with supplier and distributor to identify key accounts. Developed and nurtured relationships with venue owners/managers. Sold latest Jim Beam spirits into local venues. Maintained meticulous records and reports of all events. Monitored budget allocations and payroll.

  • Marketing Project Manager

    Aug 2013 - Mar 2015

  • Regional Marketing Manager

    Mar 2013 - Jul 2013
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  Anheuser-Busch InBev

  Mar 2015 - Sept 2017

  Managed the territory of San Antonio, Texas in relation to high end accounts & craft brands. Productively utilized a yearly budget. Partnered and further developed a relationship with Silver Eagle Distributors. Identified and established new business with key accounts. Orchestrated events and promotions with retailers to ensure the volume and presence of the company’s high end brands. Conducted staff trainings, bartender education and beer tastings. Increased San Antonio territory from -5% HE volume trend at hire, to +11% at departure from position. Promoted to a senior manager role in 21 months Show less

  • Senior District Manager - The High End

    Dec 2016 - Sept 2017

  • Sales Specialist - The High End

    Mar 2015 - Dec 2016
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  FUSION Marketing | THIS IS FUSION

  Dec 2017 - Sept 2018

  Market Manager - Anheuser-Busch Brands

  Worked with supplier and distributor to identify key accounts in San Antonio to implement the support of our Brand Engagement Team (BET). YTD success 12.5% volume trend YOY in accounts where BET program was being implemented. Utilized market data to determine where to increase efforts and submit plan to execute. Ensured execution excellence to promote brand image and increase product sales. Presented best practices and various program details to key players. Analyzed sales reports and data to measure success of programs. Hired, trained and mentored staff of brand ambassadors on products, experiential marketing and sales techniques. Show less

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  The Hive

  Sept 2018 - Aug 2019

  Manager, Key Accounts - Brown-Forman Brands at The Hive

  Manage resources strictly by understanding each program budget and executing within guidelines. Work closely with distributor/agency partner to communicate promotional allocation, brand expectations, and ensure correct consumer and trade engagement. Communicate competitive activities on a monthly and as needed basis with all stakeholders. Seek opportunities for merchandising and brand presence in the market. Obtain drink specials and menu features in key accounts. Build long-term brand presence while building long-term account relationships. *Earned Swarm Spirit Award within first 5 months of employment*Awarded "Rockstar of the Month" three times in first 8 months of employment Show less

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  Constellation Brands

  Aug 2019 - now

  • Manager, Market Development

    May 2024 - now

  • Manager, On-Premise Activation

    Nov 2022 - May 2024

  • On-Premise Activation Specialist

    Aug 2019 - Nov 2022