Tim Hoevenaars

Experience

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  Economic Business week Tilburg 2009

  Mar 2008 - Jun 2009

  Secretary / Vice-chairman

  Fulltime seat in the Board of the EBT 2009 as Secretary, Vice-chairman and Lay-out Coordinator.Economic Business week Tilburg:The Economic Business week Tilburg (EBT, before: Economische Bedrijvenweek Tilburg) is a project of 7 students' associations linked to the Faculty of Economics and Business Administration (FEB) of Tilburg University. Because of this unique cooperation we can reach all students at the faculty and is the EBT the largest career event in Tilburg. For ten years now, the EBT offers students the possibility to meet companies and organizations from different branches. Participating companies get the opportunity to present themselves to ambitious, motivated and internationally oriented students. Personal contact is one of the key aspects of this business week. Show less

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  Zomerparkfeest Venlo

  Aug 2008 - Aug 2015

  Horeca commisioner

  I am present in the voluntary horeca commission of the Zomerparkfeest, a 4-day cultural event in the city of Venlo. Around 80,000 people yearly visit this event that hosts a range of cultural acts like music, theater, art and film. Jointly responsible for distribution, logistics and acquisition of all beverages present at the event.

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  Economic Business weeks Tilburg 2010

  May 2009 - May 2011

  External Advisor

  External advisor to the board of the EBT 2010 and the presidents of the associated study associations of Asset. Responsibility: To give advice based on own experiences in previous board year. Workload: Meetings every two weeks.

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  Blue Mango Interactive

  Mar 2012 - Sept 2015

  Founded PBU department. Developing and maintaining data-driven expertise about all aspects of Programmatic Buying. Responsible for planning, running and optimizing online display campaigns through RTB, Programmatic Reserved and Non-RTB exchanges. Making sure BMI and its clients are using and getting the most value out of the latest innovative technologies in online display advertising in the short-term and in the long run. Responsible for the operational management of online campaigns for advertisers like Vodafone, Ditzo, Staatsloterij. Planning, preparation and execution of different types of online marketing like display advertising and affiliate marketing. Worked with different ad management systems like Google Display Network, AppNexus and AdPerf.

  • Programmatic Buying Specialist

    Jan 2013 - Sept 2015

  • Online Campaign Manager

    Mar 2012 - Dec 2012
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  Greenhouse

  Jan 2015 - Jun 2021

  Responsible for the vision and long-term strategy of the Product-side of the Dynamic Content platform of WPP, formerly known as LemonPI. Working together on a daily basis with our Product team of PO's, UX and SM's to make sure we achieve the most value for our users. In close contact with executive stakeholders at Greenhouse, GroupM and WPP level to align expectations, spot opportunities and create the best product for the market, our users and the consumers. Greenhouse is a brand & performance agency with over 500 experts in data, media, creative andtech. We love to work with brands that appreciate the skills, drive and vision we bring to the table.By investing in talent and good ideas since 2006, Greenhouse has evolved into the innovative,creative and entrepreneurial agency our clients ask for. Greenhouse, a WPP agency.www.greenhousegroup.com

  • Chief Product Owner

    Jan 2020 - Jun 2021

  • Product Owner

    Jan 2015 - Jan 2020
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  LemonPI

  Jan 2015 - Jan 2020

  Product Owner

  LemonPI was a tech startup within a digital media agency. As a Product Owner I was responsible for the LemonPI platform in terms of product strategy, roadmap, planning and conveying the needs of the market and the stakeholders to our developers who worked hard on improving the platform.LemonPI was the first intelligent dynamic creative platform that actually empowers the marketer and turns advertisement into personalized storytelling.

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  GumGum

  Jun 2021 - May 2023

  Head of Product

  Started as the Head of Product at JustPremium, which was acquired by GumGum after two months. Played a key role in the successful integration of JustPremium's product suite into GumGum after the acquisition. Leading a team of three product owners, ensuring the efficiency of the entire product portfolio and way of working in a data-drive way. Later, as Senior Manager, oversaw GumGum's global creative tools and formats, streamlining the ad formats and integrating offerings from another acquisition. Excelled in collaborating with stakeholders and colleagues across multiple time zones, facilitating effective communication and teamwork. Show less

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  Travix

  Mar 2024 - now

  Senior Product Manager

  Responsible for overseeing the Flight Search product area supported by three full-stack product teams, consisting of engineers, designers, analysts, and data scientists. Introduced two major new products and successfully executed multiple user experience experiments, which led to a significant increase in the conversion rate of Direct traffic through data-driven A/B testing. Focused on optimizing backend systems, frontend interfaces, and machine learning algorithms to improve the relevance of flight search results across four brands and more than 20 global markets. Show less