Faizaan Maniar

Experience

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  Ambetronics Engineers Pvt. Ltd.

  Jun 2012 - May 2014

  Digital Marketing Specialist

  • Single handedly manage all the digital marketing channels • Create and manage PPC campaigns with prime focus on lead generation and intent generation• Work on the Google page rankings by monitoring keywords and optimizing the web pages• Content creation, management and updating on website, blogs, Facebook posts , Google ads & Twitter

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  Customer Centria Digital Pvt Ltd

  Jun 2014 - Sept 2015

  Digital Account Manager

  • Leading the movement of the organization from a social media agency to a holistic digital media company. • Successfully conceptualized and implemented trending social media campaigns for clients and achieve various marketing objectives, such as generating leads, boosting sales, awareness creation and fostering engagement. • Creating digital brand properties. Projects: Travel Responsibly, Wellness Wednesdays• Campaigns for E-commerce portals leading more visibility for the brand along with increase in sales. Show less

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  HDFC Life

  Sept 2015 - Aug 2017

  Deputy Manager-Digital Servicing

  • Successfully managing the web portal for life insurance policy renewal • Responsible for online policy renewals through the customer service app• Designed campaigns to promote the web portal and app for renewals and migrated 35% of the customers from the entire base. • Responsible for basic hygiene check of the online portal thus reducing system defects by 15% • Leading the project team for deploying the email & chat bot automation project. • Translated complex business requirements into automated and robust solutions model for the revamped Customer Portal. Show less

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  Edelweiss Financial Services

  Aug 2017 - Jul 2019

  Digital and Technology Manager

  • Led the marketing team responsible for business through 360-degree marketing campaigns • Key Member in launch to scale of multiple products with a Y-O-Y growth of 300%• Collaborate cross-function with sales to enable them with training , quality leads and customer touchpoints • Built successful customer journeys and UX through regular landing page testing and implementing new tactics • Develop, execute, and manage the digital marketing plan, budget, and analytics to deliver result• Awarded the Best Campaign Manager by Edelweiss Group Marketing team• Part of core team developing business rules, process flows and testing the application; company’s first Lead Management Solution. • Part of the core team creating business rules and process flows for the inhouse sales app improving application TAT By 50% and sales efficiency by 30%. Show less

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  Hub Technology Group Inc

  Sept 2019 - Feb 2020

  Sales Executive
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  Teleperformance

  Feb 2020 - Aug 2020

  Digital Account Strategist - Google Ads

  • Google ads account manager for clients across North America • Plan and execute digital marketing campaigns mainly search, display, YouTube & shopping ads• Managing analytic (GA) programs including strategic recommendations and performance monitoring• Assisted 5+ major retail e-commerce companies in achieving 200% return on investment through Google search, shopping & YouTube • Produced positive measurable results in the form of reach, engagement, brand awareness, acquisition & customer retention• Manage and optimize campaigns including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy• Monitor and maintain budget distribution and report back quantitative and qualitative metrics Show less

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  Munich Re

  Dec 2020 - Aug 2022

  • Team Lead for the North American business managing marketing technology and all major paid advertising channels and analytics • Leading the digital business initiative for digital products across North America• Lead the analytics initiative for the North American Life business producing dashboards and reports • Manage and build tailored visual dashboards through Google Analytics and Power BI that produce dashboards, reports, analysis, insights that drive decisions and help the business Show less

  • Team Lead : Digital Ads, Data and Technology

    Feb 2022 - Aug 2022

  • Growth Marketing Lead

    Dec 2020 - Feb 2022
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  IGM Financial Inc.

  Nov 2022 - now

  Senior Manager, Marketing Technology