Eva Kariuki

Experience

• 

  Guura Furniture

  Mar 2013 - Mar 2017

  Social Media Marketing Specialist

  - Develop, publish, edit, and share compelling content on a daily basis.- Craft and execute social media strategies that align with business objectives.- Manage social media accounts’ theme and design.- Monitor key traffic metrics.- Coordinate with other teams to maintain branding consistency.- Come up with ideas to increase brand awareness.- Stay informed of new trends and technologies.

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  Rotana Hotel Management Corporation PJSC

  Apr 2017 - Oct 2019

  Marketing Communications Coordinator

  - 40% increase in website traffic and a 25% increase in conversions.- Managed the production of 50+ advertising materials, resulting in a 25% increase in brand recognition and a 15% increase in sales.- Increase in brand awareness by 20% and a 10% increase in sales through brand collaborations and sponsorships.- Coordinated a property based CSR activity, resulting in 10+ hours of community service and a 25% increase in employee engagement.- Built and maintained strong relationships with community stakeholders, resulting in a 25% increase in brand mentions and a 30% increase in customer loyalty through strategic partnerships and outreach initiatives. Show less

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  Posh Palace Kenya

  Sept 2021 - Aug 2022

  Marketing Communications Manager

  - Implemented productivity, quality, and customer service standards to attract and maintain client relationships.- 26% increase in new client acquisition by innovating client retention strategies and incentives to accelerate business.- Achieved reputation for exceptional customer service and client retention rates.- Handled creative direction of many marketing projects from the initial concept through design and implementation.- Launched and maintained many ongoing social media campaigns via Google, Twitter, Facebook and Instagram- Increased overall sales by 38% in less than 1 year through the implementation of strategic marketing campaigns, which were sponsored by vendors and directly contributed to sales growth. Show less

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  Rotana Hotel Management Corporation PJSC

  Aug 2022 - now

  • Oversee and optimize all online initiatives focused on traffic acquisition, sales conversion, A/B testing, and performance reporting.• Design and execute a comprehensive eCommerce strategy to enhance website performance and user experience.• Enhance website traffic quality and acquisition strategies to drive growth.• Conduct market research to identify emerging trends and technologies that can elevate website performance.• Manage and integrate digital marketing channels, including PPC, SEO, display advertising, affiliate partnerships, email marketing, and social media.• Develop and maintain a content calendar, ensuring timely uploads and the creation of effective landing pages. Show less

  • Ecommerce Manager

    Aug 2024 - now

  • Cluster Marketing & Communications Executive

    Aug 2022 - now