Jennifer Rascher

Experience

• 

  Spartan Paving, Inc.

  Mar 2015 - Jan 2017

  Marketing Coordinator

  • Grew marketing division, demonstrating exceptional communication and interpersonal skills when interacting with executives; earned promotion to marketing role through business and marketing insight.• Marketed organization through various modes, including trade show networking, email marketing, socialmedia, branding projects, and website design; engaged with clients to further develop company brand.• Developed company website, exercising design insight to drive brand engagement.

• 

  Dawson Tire & Wheel

  Jan 2017 - May 2019

  Essential responsibilities include: • Orchestrated the development of a multi-platform eCommerce solution integrating NetSuite with SuiteCommerce, including homepage, product catalog, and shipping systems.• Managed and coordinated a cross-functional team of 40+ contributors, driving project completion and alignment with company objectives.• Achieved 106% website growth while cutting the digital advertising budget by 29% through data-driven SEO, PPC campaigns, and innovative content strategies.• Enhanced customer retention with a robust remarketing strategy informed by website behavior analytics and supported by tailored customer service solutions.• Streamlined inventory management and sales cycle workflows to ensure efficiency and client satisfaction across digital operations.• Designed and implemented a comprehensive annual marketing plan that aligned with organizational goals, securing buy-in from executive leadership and driving measurable business outcomes.• Developed and executed large-scale marketing initiatives across print, media, and digital platforms, resulting in substantial top-line revenue growth and expanded market share.• Created detailed performance reports to evaluate ROI and inform future marketing strategies, ensuring continuous improvement in campaign effectiveness and resource allocation. Свернуть • Oversaw campaign planning for various modes of marketing, including print, media, and social, leveraging marketing and design expertise in addition to cross-collaboration abilities. • Coordinated with key stakeholders to determine strategy for campaign execution, contributing to marketing deliverables that achieve business objectives and goals, in addition to securing high ROI. • Drove development on a custom eCommerce platform supported by NetSuite integration. Organized cross-functional objectives to encourage synergy with developers, tech, support, and marketing teams. Maximized systematization to ensure customer satisfaction through entire sales cycle.• Managed budgeting efforts for each campaign, balancing necessary delivery costs and cost-effective mindset to maintain proper use of financial resources. o Decreased budget allocation by 29% while still achieving 106% website growth through effective SEO, PPC, and website development. o Reduced trade show spend budget by 45% related to six total shows in 2018 while growing trade show leads by 1% and increasing resulting revenue by 31%. • Scheduled content for all campaigns, including developing content calendars in alignment with strategy. o Achieved 24% email open rate through email campaign design.• Presented yearly marketing plan to key stakeholders and management to secure approval prior to development and delivery; adjusted schedules and calendars as necessary to maintain satisfaction Свернуть

  • Website Manager

    Jan 2018 - May 2019

  • Marketing Manager

    Jan 2017 - May 2019
• 

  High Level Marketing | Digital Marketing

  May 2019 - Aug 2021

  Senior Key Account Manager of Strategy and Insights

  Essential responsibilities include: • Led a team of 4, simultaneously supporting the full team of 8 as the other senior leader on the team. • Oversaw HLM’s top tier accounts, based on investment and complexity. • Managed 7% of High Level Marketing’s total monthly revenue.• Enhanced proposed growth opportunities for more than 75% of base, consistently exceeded monthly up-sell objective by 150% (KPI). • Successfully retained 99% of account base, with less than 1% churn (KPI), exceeded expectations by 4.5%.• Enthusiastically quarterbacked custom development projects with clients. Partnering with Devs, Customer Support, Engineers, and Stakeholders to obtain client satisfaction though project completion. • Presented quarterly marketing initiatives to executives outlining strategic shifts, performance metrics, and monetary growth backed by data analysis.• Transitioned annual business indicatives into actionable strategies that support healthy ROI. Свернуть

• 

  ListenFirst

  Aug 2021 - Oct 2022

  Senior Leader of CSMs: Marketing Strategy and Insights

  Essential responsibilities include: • Managed largest book of business within ListenFirst Media.• Developed essential relationships with multiple enterprise stakeholders.• Impacted additional enterprises through leadership.• Headed the largest enterprise account valued at 20% of company Annual Recurring Revenue.• Achieved 13% growth within the flagship account; stimulated 6% up-sell and 7% expansion.• Attained 111% retention, surpassing the KPI of 98% Annual Retention.• Governed account health dynamically with NPS feedback, usage data, adoption insights, ingenuity, authenticity, and forward thinking. Administered value by enthusiastically listening, synthesizing information, and communicating effectively to ensure long-term growth from onboarding to renewal.• Streamlined approach by adapting/influencing tools, standardized processes and motivating cross-functional teamwork.• Balanced expectations by prioritizing feedback, translating customer sentiment, and advocating for product decisions to establish a sequence in which goals and expectations can be accomplished. • Forecasted client health, risk, and retention across the entire book of business.• Confidently presented monthly, quarterly, and annual Business Reviews to external and internal shareholders.• Orchestrated and cemented all global enterprise contract structures, negotiations, redlines, and full executions. • Improved ListenFirst Media’s Annual Recurring Revenue collectively by 2%. Свернуть

• 

  Jebbit

  Jun 2023 - Dec 2023

  Senior Leader of Enterprise Accounts

  • Spearheaded digital strategies for clients that cultivated above average engagement, consistently yielding 2x more AOV.• Facilitated research, planning, and project management to completion. Dynamically guided cross-departmental collaboration between consumer insights, strategy, product development, and sales teams to provide strategic marketing and business plans supported by analytics. • Confidently presented quarterly and annual Business Reviews to external and internal shareholders. • Attained 92% Retention Rate within enterprise account base by championing the customer journey from end-to-end. Свернуть

• 

  Stealth Consulting

  Mar 2024 - now

  Fractional CMO

  • Led, coached, and grew cross-functional marketing teams of 2–8 for up to 5 dynamic businesses, delivering innovative strategies that aligned with client objectives and drove measurable success.• Developed and implemented frameworks for budget allocation, performance forecasting, and go-to-market strategies, optimizing client growth and ROI. • Provided expert guidance in crafting brand narratives and managing vendor relationships, enhancing brand positioning and operational efficiency. • Oversaw executive client interactions and strategic decision-making, ensuring seamless communication and achieving high client satisfaction rates. Свернуть