Fabian Christmann

Winning Project Stage I Venture Kick Jan 2020 The closure system of IRISgo ensures the optimal drinking experience. As well as that this new sealing system model enables a unique design, as the surface of the closure system represents additional advertising space. The IRISgo persuades with its functionality and design and can contrast to competitor products.https://www.venturekick.ch/IrisGo

Winning Project First Ventures Gebert Rüf Stiftung Jan 2019 The problem of pollution caused by single-use coffee cups has sparked large medial, social and political interest. Awareness of this environmental disaster has spread through society, politics and the economy. The solution to the problem does not lie in inventing new disposable products. As awareness is raising within society, the development of reusable products with a long lifespan moves to the center of attention. All existing reusable coffee cups suffer from the same problems. They do… Show more The problem of pollution caused by single-use coffee cups has sparked large medial, social and political interest. Awareness of this environmental disaster has spread through society, politics and the economy. The solution to the problem does not lie in inventing new disposable products. As awareness is raising within society, the development of reusable products with a long lifespan moves to the center of attention. All existing reusable coffee cups suffer from the same problems. They do not ensure a high-quality drinking experience and in some cases even cause harm for the consumer. Also, due to their small openings the aroma cannot escape the cups properly and a maximum level of enjoyment is rendered impossible. Drinking out of a spout is also considered as reducing the quality of the drinking experience. Reusable coffee cups are made to refill. The next disadvantage of existing competitor's products is that it takes too long to open and close these cups. This causes frustration if you are in a hurry, which happens to be a likely scenario, considering that they are mostly made for use on the go.Furthermore, big companies reduce the price of the coffee when customers bring their own reusable cup. At the moment, almost nobody is acting on this incentive. One reason for that is that the advertisement for refill reduction is next no zero. Also, the existing reusable cups are not lifestyle products. It's not very cool to have one. We want to change this mindset with our product. We want to launch a cup which is perfectly suited for the refill-usage and enables an excellent drinking experience. Finally, we want to design a lifestyle product which is exciting to have, and which can become a hyped product and therefore be deemed as a must have product. The only way to move away from the environmentally damaging disposable cups, is that reusable cups become a hyped lifestyle product.https://www.grstiftung.ch/de/media/portfolio~grs-019-19~.htmlLinkedIn: IrisGo Show less