Ineke Leclercq

Experience

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  I2 Technologies

  Jan 2000 - Jan 2002

  HR Coordinator
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  FRSGlobal

  Mar 2003 - Jan 2011

  o CRM system administrator and key user (Salesforce/SAP CRM): tailor the CRM system to support the needs of the international sales and marketing teams and senior management and offer first line supporto Marketing Automation Tool administrator and key user (ExactTarget/Eloqua): selected, implemented and rolled out solution; set up campaigns; manage lead scoring and tracking; reportingo Marketing executive for Europe: working with regional VP’s and local sales managers to create and deploy marketing campaigns both online and offlineo Coordination of global projects: CRM and Marketing Automation implementation, global webinar program, monthly newsletter, website visitor reporting, Marketing and Sales SharePoint Show less

  • Marketing Associate

    Mar 2007 - Jan 2011

  • HR Generalist

    Mar 2003 - Mar 2007
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  Leadfabric

  Jan 2011 - Oct 2013

  Revenue Performance Consultant

  At Leadfabric I supported mainly larger European or global companies with their marketing automation efforts. My main focus was on Eloqua, for which I was a certified consultant, but I also worked with other marketing automation tools such as Marketo (for which I also was a certified consultant), Silverpop and Pardot. I managed full implementations of marketing automation systems, including integrations with CRM tools (mainly Salesforce) and provided end-to-end user training as well as ongoing support and advise.I set up lead nurturing tracks and supported customers with best practices and worked with them to develop lead scoring programs.I provided training and best practice support around setting up lead management processes between marketing, inside sales and sales teams following the Sirius Decisions Demand Waterfall methodology.In general, I kept up to date with new developments within the systems as well as the digital marketing space in general. Show less

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  Rivo

  Nov 2013 - Dec 2016

  Marketing Director

  Rivo is a SaaS provider enabling EH&S professionals to be more efficient, proactive and successful in their jobs.At Rivo, I was responsible for marketing globally, setting the budget and marketing calendar and delivering against this covering the full life cycle from lead generation, over nurturing to customer retention, applying a broad range of online and offline tactics. These tactics include social, SEM, SEO, content development, distribution and syndication, PR and analyst relations, nurturing and scoring, trade shows, events and webinars, website, telemarketing etc.I am very much a process and tools person. Having a background as an Eloqua certified consultant and a Salesforce administrator, I have profound knowledge both functionally and technically of marketing automation and CRM tools as well as the link between both. Within Rivo, I deployed Eloqua and HubSpot and also led the move from Salesforce to NetSuite CRM.Within Rivo, I have developed a lead handover process between Sales and Marketing, based on the SiriusDecisions Waterfall and worked with sales on developing and incorporating social selling into their day to day lives, providing ongoing training, guidance and content support. Show less

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  Waeg, an IBM Company

  Feb 2017 - Oct 2024

  Waeg, an IBM Company is a Platinum Salesforce Partner committed to improving your business.Our mission is to unlock value and productivity in companies. We help companies perform better in a high-speed, complex and connected economy. As a Salesforce Partner we provide certified consultancy for your business.Our team is our main asset. We are a group of certified business and technology consultants working together, continuously inspiring each other to improve our skills to add value for our customers. We are experienced in various industries and work together to provide a solution that transforms your business through the power of the cloud. Show less Waeg is a Salesforce Partner committed to improving your business.Waeg's mission is to unlock value and productivity in companies. We helps companies perform better in a high-speed, complex and connected economy. As a Salesforce Partner we provide certified consultancy for your business.Our team is our main asset. We are a group of certified business and technology consultants working together, continuously inspiring each other to improve our skills to add value for our customers. We are experienced in various industries and work together to provide a solution that transforms your business through the power of the cloud. Show less

  • Head of Consulting

    Sept 2023 - Oct 2024

  • Marketing Automation Practice Lead II Pardot Partner Advisory Board Member

    Mar 2018 - Oct 2024

  • Sr. Marketing Automation Consultant

    Feb 2017 - Oct 2023
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  IBM

  Oct 2024 - now

  EMEA Salesforce Community Lead