Vipul Jain

Experience

• 

  Exide Industries Limited (SF Sonic Division)

  Apr 2018 - May 2018

  Market Research Intern

  Conducted market research on key factors that influence the purchase decision of battery by garage owners of South Kolkata. The sample size considered was 55 garage owners. Garage owners and mechanics hold a key position as they have a great influence on the final customer and performance was found to be the most important factor while the price was the least.

• 

  Dabur International Ltd

  Mar 2020 - Jun 2020

  Marketing Management Trainee

  • Based on the Nielsen data, analyzed the marketing and the product strategy of the top-performing strategic key units in various sub-segments of the Face Care segment. • Conducted primary research to gain consumer insight into the segment.• Based on the analysis, made recommendations for the face care range

• 

  Honasa Consumer Ltd.

  May 2021 - Sept 2024

  Key Achievements:• Got promoted to Manager in 5 months in lieu of excellent performance.o Built and Scaled the Influencer GTM revenue channel from scratch, maintaining best-in-class metricso Built influencer playbook for sales campaign resulting in a significant ROI boost• Crafted product positioning for new launches via qualitative and quant research. All 4 products achieved PMF and are now best sellers in the brand portfolio.• Innovation: Expanded reach among influencer follower base via Meta and YT Sponsored ads while working with content and growth teamKey Responsibilities• Lead the GTM plan for Dr. Sheth's, one of the fastest growing brands at Honasa• Responsible for deployment of annual brand building spends.• Built and led Influencer and Affiliates GTM Team for Dr. Sheth's• Conceptualized and designed positioning notes for new product launches for multiple teams including Content, Social media, New product development and Growth.• Consumer research and creative team liasoning to create influencer assets for scaling.• Implemented automation and predictive modelling to forecast clicks, transactions, and revenue for upcoming campaigns.• Trained and led the influencer team responsible for managing and executing influencer marketing strategies for multiple brands Show less • Performed Pre-launch work for a new brand- Identifying and conceptualizing 4Ps for the brand basis market sizing of 6 sub-categories.• Conducted Discounting/Pricing strategy and consumer sentiment analysis.• Executed Global and Indian BPC brands benchmarking with corp strat team• Designed inventory modelling for E-com Team to predict the demand requirement at an SKU level for each Warehouse.• Analyzed and designed offline retail Loyalty programs.• Conducted market sentiment analysis of multiple competitor SKUs across multiple channels. Show less

  • Brand Manager

    Oct 2023 - Sept 2024

  • Marketing Manager

    Oct 2022 - Oct 2023

  • Assistant Manager

    Apr 2022 - Sept 2022

  • Management Trainee

    May 2021 - Mar 2022
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  Tata Consumer Products

  Sept 2024 - now

  Brand Manager Innovation