Sohraab Chadha

Experience

• 

  Spider Software Pvt. Ltd.

  Aug 2005 - Jul 2006

  Marketing Manager

  Managed Team of 3 reps.Cold calling in person and via telecons.Demonstration of Software to customers.Retention of customers for recurring business.Expansion of territory.

• 

  Electrotherm (India) Limited

  Jul 2006 - Jan 2010

  Creating Primary Dealer Network & Secondary Dealer Network for India's first Electric 2 Wheeler YoBykes.Launching New products in Yo BykesMarketing activities.BTL & ATL activities.Showroom SalesGrow Customer FootfallRepeat Sales.Institutional SalesTraining of dealer staff. Was part of team to launch Yobykes (India's First Electric 2 wheeler) in the territory.Managed Showroom Sales with ATL/BTL activities.Trained dealer's sales team Pan India.Creating Primary dealer network.Showroom SalesInstitutional SalesCustomer SatisfactionStock Management.To increase foot fall at showrooms.Demonstration of product to visiting customers.

  • Business Manager

    Jul 2008 - Jan 2010

  • Territory Sales Manager

    Jul 2006 - Jul 2008
• 

  Grainger

  Jan 2010 - Feb 2013

  Revenue Managed 300 Million Vendor Management.Private Label GrowthMRO Sales.Brand building.Direct SalesHiring and Team building.Team Mentoring and coaching.Brand Development.Channel expansion.Geographical Expansion.P&L of the Branches.Cross Functional management.Continuously Improving DSO & DOS Channel Expansion.MRO SalesPrivate Label GrowthBrand distribution.Team Motivation.Mentoring.P& L of the branch.BTL activities.

  • Zonal Manager

    Mar 2012 - Feb 2013

  • Branch Manager

    Jan 2010 - Mar 2012
• 

  Honeywell

  Feb 2013 - Oct 2018

  Zonal Manager

  P & L Management -- 350 MillionPrivate Label Growth -- Multi CategoriesBrand building- Private Label & in DistributionNew Business developmentCustomer Retention & Growth strategy.Creating Channel for brands in specific areas.Competitive AnalysisTeam mentoring and coaching.Budgeting & Forecasting.Sales ManagementKey Account management.

• 

  Resideo

  Oct 2018 - Oct 2023

  Zonal Manager

  P & L Management -- 700 Million Private Label Distribution-- Multi Categories.Brand building-- Private Label and in DistributionRevenue Growth 2XCustomer Relationship ManagementCoaching & Mentoring teamsStrategic Planning & LeadershipHigh Growth StrategiesSales Operations Cross functional & Sales Management

• 

  DigiMRO

  Oct 2022 - now

  Zonal Manager

  P & L Management -- 700 Million Private Label Distribution-- Multi Categories.Brand building-- Private Label and in DistributionRevenue Growth 2XCustomer Relationship ManagementCoaching & Mentoring teamsStrategic Planning & LeadershipHigh Growth StrategiesSales Operations Cross functional & Sales Management