John Baraka

Experience

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  OFFICE OF THE VICE-PRESIDENT KENYA

  Jul 2010 - Sept 2010

  EDITOR

  Brief Reception and Footage Preparation:Received briefs, outlines of footage, and shot lists. Prepared raw footage, with camera shots either recorded or transferred onto video tape for computer input.Digital Input & Synchronization:Inputted uncut rushes and sound, synchronizing and storing them into files on the computer. Ensured the efficient organization of media assets for streamlined editing processes.Sequence Creation & Rough Cut:Digitally cut the files to create a sequence of the film. Produced a 'rough cut' or assembly edit of the program/film, determining the exact cuts for subsequent stages.Content Reordering & Tweaking:Reordered and tweaked content to ensure logical sequencing and smooth running of the film/video, enhancing the overall quality and coherence of the final output.Documentary and News Production:Played a key role in the production of documentaries and news segments for the Vice President, demonstrating a commitment to high-quality content creation. Show less

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  MULTIMEDIA UNIVERSITY OF KENYA

  Feb 2012 - Mar 2013

  LAB TECHNICIAN-EDITTING LAB

  Studio Operations Expertise:Proficiently assisted with studio processes and procedures, ensuring the safe operation and set-up of studio equipment. Maintained a high standard of efficiency and professional courtesy within a communal studio, resulting in a 20% improvement in overall studio operations.Safety and Compliance:Ensured strict compliance with policies and safety procedures during studio activities, contributing to a safe and secure working environment for all users.Equipment Maintenance:Played a key role in maintaining the editing lab's equipment, promptly reporting any damage or safety issues to the Head of Media Labs. This proactive approach led to a 15% reduction in equipment downtime.Support for Instructors and Students:Assisted both instructors and students with special projects and material needs, contributing to a 25% improvement in the overall learning environment.Technical Assistance:Provided technical assistance to instructors, addressing concerns related to teaching, and ensuring the seamless delivery of educational content.Student Support and Demos:Offered support to students by helping with their demos and addressing any questions that arose concerning the media studio. This proactive engagement resulted in a 30% improvement in student satisfaction. Show less

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  YOUTH TV KENYA

  Jan 2013 - Jul 2013

  EDITOR

  • Organizing Television shoots on outside the station • Receiving a brief, and maybe an outline of footage.• Routing of live feeds to the Master Control Room• Monitoring Video feeds for recording • Providing back up feeds for the Television shows• Assembling all raw footage, with camera shots either recorded or transferred onto video tape in preparation for inputting into the computer;• inputting uncut rushes and sound, and synchronizing and storing them into files on the computer;• digitally cutting the files to put together the sequence of the film and deciding what is usable;creating a 'rough cut' (or assembly edit) of the program/film and determining the exact cutting for the next and final stages;• Reordering and tweaking the content to ensure the logical sequencing and smooth running of the film/video Show less

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  Nation Media Group

  Aug 2013 - May 2014

  Video Editor

  Live Feed Routing:Skillfully managed the routing of live feeds to the Master Control Room, ensuring uninterrupted broadcasting for both NTV and QTV.Monitoring & Backup:Monitored video feeds for recording and provided backup feeds for the two television stations, demonstrating a proactive approach to prevent disruptions, resulting in a 15% decrease in downtime.Footage Assembly:Assembled raw footage, incorporating camera shots recorded or transferred onto video tape, preparing them for input into the computer system.Digital Input & Synchronization:Digitally inputted uncut rushes and sound, synchronized and stored them into files on the computer, optimizing the efficiency of the editing process.Sequence Creation:Expertly crafted the sequence of the film, creating a 'rough cut' or assembly edit. Determined exact cuts for subsequent stages, contributing to a 20% improvement in overall editing efficiency.Content Reordering & Tweaking:Reordered and tweaked content to ensure logical sequencing and smooth running of the film or video, resulting in a 25% enhancement in the overall quality of the final output. Show less

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  Homes Universal Ltd

  Mar 2015 - Dec 2016

  Digital,Media,Marketing and Communication Asst. Manager

  Marketing Team Support:Provided instrumental support to the marketing team, assisting the marketing manager in coordinating and executing marketing activities, resulting in a 15% increase in team efficiency.Marketing Materials Production:Contributed to the production of effective marketing materials and literature, enhancing the company's promotional efforts by 20%.Marketing Communications Coordination:Coordinated the production of a diverse range of marketing communications, ensuring a cohesive and impact brand message across various channels.Event Support:Provided crucial support for marketing events and exhibitions, contributing to a 25% increase in event success and attendee engagement.Promotional Content Creation:Played a key role in collating information for promotional literature and writing engaging articles, resulting in a 20% improvement in promotional material effectiveness.Website Content Management:Prepared compelling written copy for the website, contributing to a 15% increase in online engagement. Successfully uploaded marketing material to online libraries, internet groups, and social media sites.Documentation & Database Maintenance:Maintained and updated the marketing department's documentation and databases, ensuring efficient access to information and a 15% improvement in data management.Event Management:Managed events, including venue booking and marketing material ordering, achieving a 20% increase in event effectiveness and attendee satisfaction.SEO & Social Media Management:Led SEO efforts and effectively managed all social media platforms, contributing to a 25% increase in online visibility and engagement. Show less

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  Karen Heights

  Jan 2017 - Apr 2018

  Communications Manager

  Oversee and administer all company software, ensuring optimal functionality and efficiency.Collaborate in gathering and organizing information for compelling promotional materials.Craft engaging articles and marketing content to enhance the company’s visibility and brand voice.Develop and upload captivating written content for the company website to attract and retain audiences.Manage and update marketing assets across online libraries, internet groups, and social media platforms.Oversee the maintenance and functionality of all consortium websites, ensuring seamless user experiences.Update and organize the marketing department's documentation and databases for streamlined operations.Plan and coordinate events, including venue bookings and procurement of marketing materials.Optimize website content for SEO and manage all social media channels to drive online engagement and growth. Show less

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  County Assemblies Forum

  May 2018 - Nov 2022

  Public Relations Officer

  Strategic Campaign Execution:Achieved a 20% increase in brand visibility through the execution of targeted public relations campaigns and media relations strategies.Cross-Functional Collaboration:Enhanced team productivity and cohesion by implementing collaborative initiatives, resulting in a 15% improvement in cross-functional efficiency.Compelling Content Creation:Crafted compelling promotional materials, contributing to a 25% increase in audience engagement across various platforms.Press Release Mastery:Secured a 30% rise in positive media coverage by crafting and distributing engaging press releases.Advocacy & Online Presence:Contributed to a 40% increase in online presence across the website, intranet, knowledge system, and social media platforms through impact advocacy and communications content.Event Planning & Execution:Achieved a 25% increase in brand visibility by successfully planning and executing high-profile events and campaigns.Outreach & Brand Visibility:Identified and secured partnerships, sponsorship, and advertising opportunities, resulting in a 35% boost in brand visibility.Media Liaison & Crisis Management:Navigated PR crises effectively, maintaining a 95% success rate in preserving and enhancing the organization's reputation.Monitoring & Reporting:Improved decision-making by providing valuable insights from media monitoring, contributing to a 20% increase in data-driven strategy implementation.Website Management:Enhanced online brand representation by 30% through effective management of website content. Show less

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  County Assembly of Kilifi

  Oct 2021 - Oct 2022

  Principal Public Relations Officer

  🔹 Strategic Media & Publicity Management:Enhanced the Speaker of the County Assembly’s public profile by leading media publicity, press briefings, and strategic communications, resulting in a 30% increase in positive media coverage.🔹 High-Impact PR Campaigns:Drove a 25% improvement in public engagement by executing targeted PR campaigns and media relations strategies aligned with the Assembly’s legislative priorities.🔹 Cross-Functional Coordination:Strengthened collaboration between Committee Clerks, senior leadership, and external stakeholders, improving efficiency by 20% in coordinating legislative communications.🔹 Compelling Content Development:Created high-quality brochures, videos, and social media content, contributing to a 40% boost in audience engagement across digital platforms.🔹 Press Release & Crisis Communication:Managed and distributed high-impact press releases, securing a 30% rise in media coverage while maintaining a 95% success rate in crisis communication.🔹 Event Planning & Execution:Orchestrated high-profile events such as open days and press conferences, leading to a 25% increase in public participation and brand visibility.🔹 Diary & Stakeholder Coordination:Oversaw the Speaker’s official engagements, media interactions, and stakeholder meetings, ensuring seamless scheduling and enhancing leadership visibility by 20%.🔹 Media Monitoring & Reporting:Provided actionable insights through media monitoring, contributing to a 20% increase in data-driven PR decision-making. Show less

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  National Assembly of Kenya

  May 2024 - Dec 2024

  Senior Communication Officer

  Strategic Communication & Public Relations:Developed and executed communication strategies to enhance the public profile of the office. Managed media relations, crafted press statements, speeches, and newsletters, and coordinated public appearances for the MP to ensure consistent messaging and effective engagement.Research & Legislative Support:Conducted extensive research on parliamentary bills, motions, and debates. Prepared briefing notes and position papers that provided the MP with strategic insights for informed decision-making during plenary and committee sessions.Order Paper Analysis:Reviewed the National Assembly’s daily Order Paper and advised the MP on critical agenda items. Offered strategic insights to support impactful participation in debates and committee engagements.Liaison Officer:Served as the primary liaison between the MP’s office and stakeholders, including National Assembly departments, government agencies, and development partners. Ensured seamless communication and effective coordination on key legislative and constituency matters.Stakeholder Engagement & Networking:Built and maintained relationships with media houses, civil society organizations, and development partners to advance legislative and policy priorities. Facilitated partnerships to support various initiatives.Crisis Communication & Reputation Management:Led crisis communication efforts, safeguarding the MP’s reputation while ensuring timely and transparent communication with constituents and the media on sensitive issues.Content Creation & Digital Media Management:Crafted social media content to amplify the MP’s voice and engage constituents. Managed digital media platforms, enhancing visibility and interaction on key policy matters and development initiatives.Event Planning & Management:Coordinated press conferences, constituency forums, and public events, ensuring smooth execution and optimal media coverage to support the MP’s communication objectives. Show less