
Dan Roberts
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About me
Vice President of Research & Strategy at Virginia Tourism Corporation
Education

American University
2009 - 2013Bachelors of Science Economics.webp)
The London School of Economics and Political Science (LSE)
2011 - 2012Government and Economics
Experience

Walt Disney World
May 2011 - Sept 2011Attractions
London School of Economics Students' Union
Oct 2011 - Jun 2012General Course PresidentRepresented 300 foreign students attending the LSE for the year in the Students' Union. Planned and executed social events for the program.

Protiviti
Jul 2013 - Dec 2016Senior ConsultantCompleted projects and audits related to accounting, finance, and business processes, as well as loyalty programs for global Fortune-500 hotel companies in the Washington, DC Metro Area.

Choice Hotels International
Jan 2017 - Mar 2021Aided in the development of property revenue and brand suitability geospatial modeling tools, identifying drivers of RevPAR performance and other key metrics. White space and target market identification for brands and properties, based on geographic, demographic, and competitive factors. Geographic target market selection across all brands and portfolios for Franchise Development to drive overall company hotel growth. Performance, property, and brand analysis for the entire Choice portfolio.Daily oversight and first point of response over Smith Travel Research data transfers and ingestion.Competitive analyses across geographies and chain scales.Macroeconomic trend identification and interpretation.
Sr. Manager, Location & Market Intelligence
Mar 2020 - Mar 2021Portfolio Strategy Analytics Manager
Jul 2018 - Mar 2020Sr. Analyst, Market & Hotel Insights
Jan 2017 - Jul 2018

Virginia Tourism Corporation
Mar 2021 - nowVice President of Research & Strategy
Licenses & Certifications

CHIA - Certification in Hotel Industry Analytics
American Hotel & Lodging AssociationAug 2017
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