Dan Roberts

Dan Roberts

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location of Dan RobertsRichmond, Virginia, United States

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  • Timeline

  • About me

    Vice President of Research & Strategy at Virginia Tourism Corporation

  • Education

    • American University

      2009 - 2013
      Bachelors of Science Economics
    • The London School of Economics and Political Science (LSE)

      2011 - 2012
      Government and Economics
  • Experience

    • Walt Disney World

      May 2011 - Sept 2011
      Attractions
    • London School of Economics Students' Union

      Oct 2011 - Jun 2012
      General Course President

      Represented 300 foreign students attending the LSE for the year in the Students' Union. Planned and executed social events for the program.

    • Protiviti

      Jul 2013 - Dec 2016
      Senior Consultant

      Completed projects and audits related to accounting, finance, and business processes, as well as loyalty programs for global Fortune-500 hotel companies in the Washington, DC Metro Area.

    • Choice Hotels International

      Jan 2017 - Mar 2021

      Aided in the development of property revenue and brand suitability geospatial modeling tools, identifying drivers of RevPAR performance and other key metrics. White space and target market identification for brands and properties, based on geographic, demographic, and competitive factors. Geographic target market selection across all brands and portfolios for Franchise Development to drive overall company hotel growth. Performance, property, and brand analysis for the entire Choice portfolio.Daily oversight and first point of response over Smith Travel Research data transfers and ingestion.Competitive analyses across geographies and chain scales.Macroeconomic trend identification and interpretation.

      • Sr. Manager, Location & Market Intelligence

        Mar 2020 - Mar 2021
      • Portfolio Strategy Analytics Manager

        Jul 2018 - Mar 2020
      • Sr. Analyst, Market & Hotel Insights

        Jan 2017 - Jul 2018
    • Virginia Tourism Corporation

      Mar 2021 - now
      Vice President of Research & Strategy
  • Licenses & Certifications

    • CHIA - Certification in Hotel Industry Analytics

      American Hotel & Lodging Association
      Aug 2017