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Alicja Koenig

Alicja Koenig

Communication Specialist

Followers of Alicja Koenig343 followers
location of Alicja KoenigWarsaw, Mazowieckie, Poland

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  • Timeline

  • About me

    Digital Brand Manager w Danone Early Life Nutrition

  • Education

    • Tilburg Universty

      2009 - 2009
      Pschology

      Activities and Societies: Scholarship

    • Uniwersytet SWPS

      2006 - 2011
      Master’s Degree Social Psychology

    • Hanyang University

      2010 - 2010
      Multi-/Interdisciplinary Studies, General

      Activities and Societies: Scholarship: Korean - European Union Global Leadership Program for Sustainable Development

  • Experience

    • Academic Incubators of Entrepreneurship, AIP Group

      Oct 2009 - Jun 2010
      Communication Specialist

    • Danone Nutricia Early Life Nutrition

      May 2011 - Mar 2017

      Responsible for digital strategy development and implementation, managing online communication, SEM&SEO. Planning and managing digital marketing budget. Building unique consumer experience journey. Driving consumer engagement and key brand health indicators. Responsible for planning and optimizing digital media campaigns, social media marketing, online content creation and web analytics. Responsible for building company’s relationship with consumers though developing CRM programs, supporting lead generation campaigns and creating engagement mechanisms. Supporting online content creation, recruitment campaigns and managing direct mailings.

      • Digital Business Partner, Bebiko

        Jun 2015 - Mar 2017

      • New Media Junior Manager

        Apr 2014 - May 2015

      • CRM Specialist

        Apr 2013 - Mar 2014

      • CRM Assistant

        May 2011 - Mar 2013

    • Nestlé Health Science

      Apr 2017 - Jul 2017
      Cluster Digital Manager

    • Danone Early Life Nutrition

      Jul 2017 - now
      Digital Brand Manager

  • Licenses & Certifications

    • Professional Digital Marketing Qualification

      IAB Polska
      Oct 2016

  • Honors & Awards

    • Awarded to Alicja Koenig
      Digital case studies award DANONE May 2016 Win at digital case studies contest organized by DANONE Global Digital Team for all 4 divisions: Early Life Nutrition, Dairy, Waters and Medical across all CBU's.Here are the criteria which were identified to select the final 3 winners :Quality of the learnings Is is a step changer? / Courage required Quality of contentReplicabilityScale