Experience

• 

  Antalek & moore insurance agency, llc

  May 2003 - Aug 2006

  Personal lines, acsr

  Managed all aspects of insurance policy underwriting for personal lines clients. Developed a marketing plan and outline of the strategy for execution.

• 

  Rainbow pools & spas

  Aug 2006 - Oct 2015

  Marketing and office manager

  Focused on managing the day-to-day activities of high-functioning service department while planning for future expansions. Managed 18 member team including service technicians and office staff, responsible for $1.3 million in annual revenue and more than 3,000 customers. Lead all aspects of recruiting, onboarding and ongoing training and development. Led development of first in-house marketing strategy resulting in immediate savings which helped drive increased annual revenue.

• 

  Marketing inbound, llc

  Nov 2015 - Sept 2019

  Founder

  Strong communicator, writer, and strategist.Partners with organizations to define sales goals and build strategic plans to accelerate their business growth. Develops consumer-focused marketing strategies to drive engagement and increase social media impressions as well as tracking and analyzing market trends and results to identify opportunities to refine approach and tactics to ensure success.

• 

  Hudson valley federal credit union

  Sept 2019 - Jun 2021

  Branch marketing specialist

  Create and implement the marketing strategy and tactics to drive revenue and growth targets for HVCU Branch, Contact Center, Wealth Management at HVCU, HVCU Insurance Services as well as Human Resources and Recruitment channels. This includes working with branch and marketing management teams to achieve revenue targets via campaign integration, store merchandising (digital and traditional), product cross-sell, and by enhancing the member journey for HVCU's retail team.

• 

  Spectrum

  Jul 2021 - now

  • Director, HR Communications

    Jul 2024 - now

  • Senior Manager, HR Communications

    Sept 2022 - Jul 2024

  • Manager, HR Communications

    Jul 2021 - Sept 2022