Lisa Salinas

Experience

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  Special Olympics Texas

  Jan 2000 - Jan 2002

  RGV Development Director

  Responsible for leading and participating in: strategic and operational planning, the design and launching of programs and initiatives, fundraising and financial management, community and government relations, and the on-going operation of the organization- Responsible for ensuring that my respective region met corporate projections in reference to fundraising- Secure financial support from individuals, foundations and corporations- Created and executed a strategy for a large sustained base of annual individual donors- PR Spokesperson for Special Olympics – TV, Radio & Print - Crafted advertising plans and oversaw the design of material used for the benefit of the Area –TV, radio and print- Developed and executed Special Olympics annual fundraising plan- Developed and maintained ongoing relationships with major donors- Responsible for grant writing for area- Tracked proposals and reports for all foundation and corporate fundraising Show less

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  Entravision Communications

  Jan 2002 - Mar 2014

  Sr Integrated Marketing Solutions Consultant

  Responsible for local/regional revenue generation for a cluster of TV/Radio stations in South Texas with both General and Hispanic Market stations. Directly involved in budgeting, key account growth, sales training, and new business development- Determine client advertising campaign requirements by utilizing product or service knowledge, marketing research, media capabilities, and audience characteristics- Manage recurring annual sales to secure clients in a highly competitive market and industry- Established relationships with Key client contacts from entry level to senior management- Identify and develop new business & marketing strategy, based on knowledge of client's objectives & market conditions- Assemble and communicate with a strong , diverse coalition of organizations or associations, securing their cooperation, support and action, to further campaign/promotional goals- Consult with graphic designers and production team to construct creative and effective campaigns- Work intimately with decision makers and business owners within the communityto help clients grow their business and drive sales- Special event ideation and execution- Promotional idea driven. Initiative in making creative advertising solutions- Extensive TV & Radio production/copywriting experience - Named #10 radio salesperson for 2010 for Entravision Communications across the UnitedStates- Named #4 for Entravision Communications - United States for digital sales for 2013- Presidents Club 2012 & 2013 for exceptional revenue growth - Texas- Marketing Effectiveness for clients, deliver ROI based on company KPI's - Business Drivers- Marketing Planner- Marketing Spend & Optimization Show less

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  Mission Investments

  Jan 2008 - now

  President/CEO

  Real Estate Investment firm in the Rio Grande Valley of Texas. Our firm can execute a profitable exit strategy that is designed for distressed properties; death, divorce or foreclosure. No matter what the condition, or the seller's situation, Mission Investments is there to pick up the pieces of unwanted real estate in the RGV.

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  T-Mobile

  Apr 2014 - Sept 2020

  Sr Regional Marketing Manager

  Responsible for the planning and implementation of local/regional marketing programs including brand awareness, advertising and media buys, drive-to-retail promotions, experiential events, etc. Stay on top of strategic planning and research, supports new dealer doors, and Corporate owned stores. Acts as primary field liaison with corporate advertising group, ad agency, media outlets, and vendors for all marketing initiatives. Responsible for managing a team of 5 that maintain and track, report marketing budget; negotiating vendor and media contracts; planning and executing field marketing events. Strategic planning and research.- Analysis of demographic and market based data to determine best avenues for key marketing efforts including advertising, PR and events- Responsible for implementation of marketing and brand strategy at all consumer touch points- Responsible for media tactics and placements to compliment sales goals of business unit- Responsible for creative execution of brand strategy- Acts as primary field liaison with corporate advertising group, ad agency, media outlets, sales channels, vendors, and PR firm for all marketing initiatives- Responsible for tracking, reporting and maintaining marketing budget for South Texas- Negotiate and implement all local marketing events and sponsorships- Responsible for execution and management for all events & sponsorships- Primary media contact for media requests - Creates and manages community outreach & cause marketing programs in the field- Manages and controls merchandising for all channels to align with brand strategy- External CO-OP Program- Develop and execute regional marketing strategies for 17 markets in 6 States that create sustainable consumer demand and align to quarterly financial plans. South Central Regional Buying focuses on hyper local tactics (Cash Jackets, Mobile Billboards, DTC Advertising). Show less

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  Keller Williams Realty, Inc.

  Apr 2020 - now

  Real Estate Agent at Keller Williams Realty RGV