Experience

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  Chattanooga diagnostic imaging

  Apr 1999 - Jul 2004

  Director of marketing

  • Increased physician referrals by 50% in two years.• Consistently met quotas while cultivating lasting relationships with key referral sources.• Cultivated and maintained 40 physician referral sources a month, while prospecting for new referralsources.• Coordinated and attended trade shows, health fairs and lunch-n-learns.• Created marketing materials promoting new service lines.

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  Center for sports medicine and orthopedics

  Aug 2004 - Aug 2006

  Director of marketing

  • Built strategic alliances with nurse case managers and referring physicians.• Implemented customer service standards to attract and maintain physician referrals.• Introduced and marketed new physicians to community and referral sources.• Managed all radio, television and newspaper advertising.• Member of executive management team.• Event planner for all company and community events.

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  Total health chiropractic

  Sept 2006 - Apr 2011

  Director of marketing and business development

  • Successfully expanded practice from four locations to seven locations through strategic sales initiatives and marketing leadership, making it the largest chiropractic group in the state of Tennessee.• Developed and implemented strategic marketing plan that resulted in 56% increase in new patients within 24 months.• Achieved reputation for exceptional customer service and patient retention rate.• Coordinated and participated in promotional activities, trade shows, health fairs and lunch-n-learns.• Handled creative direction of marketing projects from the initial concept design and implementation.• Managed advertising, media, public relations and website. Show less

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  Ascension health senior care - alexian village of tennessee

  Oct 2011 - Aug 2016

  Regional director of marketing and sales

  • Developed comprehensive marketing and sales strategies that resulted in a 70% increase in sales.• Decreased operational cost by 35% by restructuring sales and marketing department.• Supervised and managed a sales staff of 12; communicated job expectations and provided direction, support and motivation to sales teams to meet census budget.• Aligned sales team and increased performance and productivity resulting in meeting occupancy budget of 95% within 28 months.• Developed marketing strategies for Assisted Living and Health Care Center resulting in 24 % increased referrals and new admissions to both facilities.• Event Planner for Grand Opening of the $22 million New Health and Rehabilitation Center and Alexian Assisted Living/Memory Care Facility, with attendance of over 850 people.• Directed and coordinated marketing activities and policies to promote products and services.• Identified value propositions and key messages for all the company's marketing campaigns. Show less

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  Thrive at brow wood assisted living and memory care

  Sept 2016 - Mar 2017

  Director community relations

  As the Community Liaison I proactively sought opportunities to meet with referral sources, building positive working relationships with them to help in generating future referrals.I identified and facilitated educational opportunities, performed various activities with contracted skilled nursing facilities, personal care homes, assisted living facilities, senior housing communities, senior centers and the like in targeted areas to increase awareness about the agency’s programs and services.My expertise in building relationships helped to develop and maintain ongoing, positive relationships with key contractors, discharge planners and other facilities with a focus on providing attentive customer service. Show less

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  Kimberly wells life coach for women

  May 2017 - now

  Certified life coach, ccta

  It’s been my experience that women come to coaching, wanting and desiring more from their lives, but do not know how to get started. The essence of coaching is change - some sort of action. One thing that makes coaching different from other therapies is our focused attention on action and change. To start you on your path, it’s good to take stock, clear out the clutter and get re-energized about your life. The “RENEW YOU - Love Your Life” program will help you do that! This 90 day program renews you and helps you reconnect to and love YOUR life! It gave me a LOT OF JOY putting this program together for you. I am your facilitator but YOU are the creator.What Raving Clients Say (5 Star Google Reviews): http://bit.ly/KimberlyWellsLifeCoachforWomen Show less