Austin Wu

Experience

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  神腦國際企業股份有限公司 Senao International Co., Ltd.

  Aug 2012 - May 2014

  Product Marketing Specialist

   Managed sales performance on 3 product lines in 500 up direct channels, including Camera, Vehicle electronics, and Wearable Device Forecasted and reviewed sales performance every month and analyzed sales data in tracking period Launched channel marketing plan and store display to ensure sales targets are met(1) 負責相機/車用電子產品的市場營銷規劃、產品導入企劃、線上線下活動安排 - 每月商品業績達成追蹤與活動籌備(資訊展、開幕慶、回饋祭、節慶活動) - 2014年提升整體營業額，與去年同期相比，相機成長20%, 車用電子成長13%(2) 新產品導入帶動3項產品線業績成長(外掛式相機、行車導航合購組、穿戴式裝置)(3) 數據分析(公司BI, GFK, Excel樞紐&Vlookup)優化500間零售門市的營運業績(4) 規劃產品之官網資訊維護、進銷存、教育訓練、POSM陳列以及市場競業分析 Show less

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  台灣大哥大 Taiwan Mobile

  May 2015 - Sept 2015

  Senior Channel Management

   Optimized the sales procedure to elevate performance on franchise Stores Administrative support to Sales Team to ensure sales targets are met (Data Analysis)Project leading and Market analysis(1) 透過數據分析優化加盟通路營運的績效與服務流程(2) 專案規劃與市場分析支援業務單位達成當月與當季銷售目標

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  采妃姿國際

  Oct 2015 - Jun 2019

  Product Sales Manager

   Assisted dealers using our products and built the sales training system Promoted brand into South Asia countries in International Cosmetics Exhibitions Built a website to connect on-line and off-line resource to expand our product line Launched our products and service into e-commerce platform and LBS platform(1) 負責保養品牌在經銷商通路的行銷活動規劃、教育訓練安排及進銷存管理(2) 參加國際美容貿易商展(Cosmobeaute)開發海外客戶(成都/緬甸/新加坡/馬來西亞) (3) 架設線上網站 (設立購物官網、設置SEO關鍵字、FB廣告投放)、O2O電商平台上架推廣與維運 (團購網/LBS區域型APP/行動支付平台)(4) 舉辦活動與講座推廣教育課程 (生命靈數諮商 、半永久美妝紋繡課程開班) Show less

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  聯強國際

  Jul 2019 - Sept 2019

  Product Manager

   In charge of ASUS & MSI Desktop PC, AIO, VivoPC and VivoWatch Products Collaborate with suppliers to plan marketing strategies to achieve sales target in vendors(1) 負責ASUS & MSI桌上型電腦/AIO/迷你電腦與VivoWatch產品導入市場通路銷售 (2) 與原廠溝通協調產品行銷策略與進出貨庫存成本控管，以提升公司營收毛利與經營通路端客戶

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  Eastern Home Shopping & Leisure CO., Ltd.

  May 2022 - Apr 2024

  商品開發組長

  1. 負責資通訊類商品開發引進，達成年度目標並獲提拔為績優人員2. 3C商品(含配件)進銷存管理、數據分析及專案商品洽談3. 規劃廠商或品牌行銷活動規劃，搭配選品配合網站曝光並執行成效檢討

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  Realme

  May 2024 - now

  ● Develop E‐commerce sales channels with top 4 platforms (Shopee, momo, PChome, Yahoo) and official website in Taiwan● Launch new products in platforms and conducted online exclusive product sales strategy into market● Lead team to identify product opportunity and formulate marketing/campaign plan

  • EC Assistant Manager

    Aug 2024 - now

  • EC team supervisor

    May 2024 - now