Saritha Prasad

Experience

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  Ramky Estates & Farms Ltd

  Sept 2013 - Dec 2022

  Manager

  Strategic Planning: Develop effective marketing communication strategies aligned with business objectives to achieve measurable results. • Brand Management: Develop and manage brand guidelines, including visual identity, brand messaging, and brand voice. Ensure consistency across all marketing and communication materials.• Market Research: Market research to understand customer preferences and market trends. Use this information to develop targeted marketing and communication campaigns.• Advertising: Creating and executing advertising campaigns, including both above-the-line (ATL) and below-the-line (BTL) activities, such as TV commercials, print ads, direct mail, social media, and email marketing• Event Management: Plan and execute events, including project launches, CP meets, and customer events.• Digital Marketing: Plan and manage digital activities on social media platforms. Execute paid campaigns to generate leads.• Vendor Management: Manage vendor activities from negotiation to completion.• Marketing Budgets: Manage and control marketing budgets for ongoing and upcoming projects. Track actual spending and ensure costs are within the allocated budget. Provide regular MIS reports on marketing activities to the Management.• Team Leadership: Experienced in team leadership, effectively managed and mentored teams responsible for marketing, communication, and brand management activities. Helped team members grow professionally, leading to improved team performance and success."Training and Certifications"• Sales Closure & CRM• Management Development Program on “Leadership and Personal Effectiveness” from IMT (Institute of Management Technology)• The Best Sellers Certification from Acumen• Certification of Appreciation for a contribution towards the completion of ISO 9001 –2015 (Quality management systems)• Certification of Appreciation for star performer of the Month Spot recognition awards “Be My Guest” Show less

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  Fortune Paints Pvt Ltd

  Jun 2023 - now

  Senior Manager

  Developed and executed targeted marketing campaigns to drive brand awareness and product sales through various retail channels (dealers, paint stores, etc.).• Collaborated with the sales team to create and implement retail marketing strategies, promotions, and in-store activations to increase consumer engagement and drive footfall.• Analyzed retail sales data and consumer insights to optimize marketing efforts and identify opportunities for growth in specific retail segments or locations.• Managed relationships with key retail partners, ensuring consistent brand representation and effective execution of marketing initiatives across their networks.• Oversaw the development and distribution of retail-specific marketing collateral, including point-of-sale materials, brochures, and merchandising displays.• Conducted training sessions for retail sales teams to educate them on product features, brand messaging, and effective selling techniques.• Monitored competitor activities and retail market trends to develop countermeasures and maintain a competitive edge in the retail space.• Coordinated with external agencies and vendors to execute retail-focused advertising campaigns, promotional events, and other marketing activities Show less