Valerie Oben

Experience

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  Start-Up | AT&T, BofA, Chase, Time Warner

  Jan 1986 - Jan 1989

  Group Manager | Strategic Marketing | Product Development

  Online Banking, Interactive Information ServicesJoint venture veteran developed and implemented product and marketing strategies for first national online banking and information service. Reporting to CEO, led diverse team of five Marketing, IT and Customer Service professionals and three agencies.

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  Marketing Corporation of America

  Jan 1989 - Jan 1996

  Developed a $3.5M consulting practice leading a team of 4 senior consultants, creative and administrative support resources to consistently exceed revenue and gross profit objectives by 20% annually. Promoted three times to become equity partner.

  • Senior Vice President | Strategic Marketing | Business Development

    Jan 1994 - Jan 1996

  • Vice President | Strategic Marketing | Implementation

    Jan 1992 - Jan 1994

  • Managing Director | Client Acquisition

    Jan 1989 - Jan 1992
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  Foxboro Consulting Inc.

  May 1996 - Jun 2011

  Founder | VP | Director Strategic Marketing | Customer Acquisition

  A $1MM+ marketing and business development consulting firm that drives client revenues by acquiring, engaging and retaining their customer relationships. Foxboro's business model solves client companies' marketing challenges by planning and implementing strategies onsite as a member of the team member.Foxboro delivers integrated marketing solutions in digital, mobile, direct and traditional media through sustainable strategy and promotion, for B2B and B2C target audiences.

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  Chief Executive Magazine | Security Director's Report

  Jun 2011 - Dec 2012

  Director Strategic Marketing

  Responsible for creating and executing strategies to acquire and retain customer subscriptions, acquire paid event attendance, and sales of proprietary reports while driving down acquisition costs for these specialty publications.- Created and implemented a new, integrated strategy to increase subscriptions to Security Director’s Report by 21% using A/B testing to refine digital ads, digital drip campaign and revamped direct mail program.- Achieved record 11% increase in paid customer attendance to CEO2CEO Summits Annual Conferences by integrating print ads, direct mail and aggressive online digital media and social presence. Show less

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  Choice Pet Supply

  Feb 2014 - May 2015

  Chief Marketing Officer | Strategic Customer Acquisition & Retention

  Revitalized 30-year-old regional retail chain, reversed a 5yr. sales decline with new positioning, re-branding; creating and implementing new, integrated, online/offline marketing road-map that reduced customer acquisition costs, won-back lapsed customers. Key Results:• 14 mos. of positive same stores sales growth,• Won-back 3,000 lapsed customers,• Acquired 800 new customers,• Opened 5 stores profitably over accelerated 4mo.period• Added 20,000 opt-in email subscribers Show less

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  Foxboro Consulting Inc.

  Jun 2015 - now

  Founder | VP | Director Strategic Marketing | Customer Acquisition

  A $1MM+ marketing and business growth consulting firm that drives client revenues by acquiring, engaging and retaining their customer relationships through integrated online and offline marketing. Foxboro's approach solves client marketing challenges by planning and implementing strategies as hands-on team members, working on-site with all internal and external stakeholders.Foxboro delivers integrated marketing solutions that reach, engage and convert customers across all touch points: digital, mobile, social, email, direct and traditional media. We develop the strategy, communications and promotions that drive growth and meet OKRs, for B2B and B2C companies of every size.New clients♦ Neopost♦ Westover Strategic Advisers♦ Blooming Secrets Show less