
Susanne Davies MCIM
Marketing Assistant

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About me
Director - Institute of Technology and Partnerships at Dudley College
Education

CIM | The Chartered Institute of Marketing
2004 - 2005CIM Professional Diploma Marketing
University of Central Lancashire
1998 - 2001BA (Hons) Marketing with Public Relations
Experience

Cad-Capture Limited
Jun 2002 - Nov 2003Marketing Assistant
Warrington Collegiate
Nov 2003 - Aug 2005Marketing Officer
Southport College
Aug 2005 - Nov 2007Deputy Marketing ManagerThe role involved contributing towards the achievement of the College's corporate goals, through effective and efficient operational management of the College’s public relations function; deputising the marketing manager; and effectively promoting College services, as outlined in the marketing plan

Barkers Group
Jan 2007 - Jan 2008Account ManagerWorked as a business partner on a portfolio of clients to gain a thorough understanding of their marketing and resourcing requirements. The role also involved identifying and maximising further revenue generation through proactive account management. Key accounts included Nottingham Trent University, Welcome Break and Blackpool & the Fylde College.

North Warwickshire & Hinckley College
Apr 2008 - Feb 2018Group Marketing ManagerManaged all marketing and recruitment activity across a range of organisations across a large college group.• Ownership of the recruitment business process• Delivery of marketing activities including market research, design, major event management, copywriting, social media communications, social media advertising, online content, media planning and advertising• Informing college/group planning through research • The management of the marketing team, including graphic designers and marketers• The management of the College’s marketing budget Show less

St Leonard’s C of E (A) Primary School
Oct 2017 - Jul 2024Voluntary role Voluntary position
Local Authority Governor
Oct 2020 - Jul 2024Parent Governor
Oct 2017 - Oct 2020

National College for Advanced Transport & Infrastructure
Feb 2018 - Sept 2023Senior lead for marketing, learner attraction activity and communications for a new college based in Birmingham and Doncaster.• Responsibility for all marketing, learner attraction and communications activities across the college• The lead on the college’s recent rebrand project – managed a nationwide consultation process, led the rebrand project and implemented to budget and on time• Management of all events and conferencing• Responsibility for all corporate communications• Management of all media relations activities – including national media news programmes and current affairs programmes• Oversight and coordination of all high-profile visits – these include government ministers and senior civil servants, industry leaders and royal (UK and overseas)• Development and management of the marketing and communications team• Management of external resource of designers, digital marketing, public relations and public affairs experts• Responsibility for providing senior staff with communications support – speech writing, presentations, media briefings and visit briefings Show less
Director of Engagement
Dec 2020 - Sept 2023Head of Communications and Marketing
Feb 2018 - Dec 2020

Dudley College
Sept 2023 - nowDirector - Institute of Technology & Partnerships
Licenses & Certifications
- View certificate

CIM MCIM Member
CIM | The Chartered Institute of MarketingMar 2021
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