Mónica Esparza Schulz

Mónica Esparza Schulz

Customer Care

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location of Mónica Esparza SchulzMexico City, Mexico

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  • Timeline

  • About me

    Marketing Manager

  • Education

    • Universidad Anáhuac México

      2022 - 2022
      Diploma of Education Mercadotecnia y Comercialización de Productos Financieros
    • Universidad del Valle de México

      2005 - 2010
      Licenciatura en Mercadotecnia Cédula No.: 8004140
    • Universidad Iberoamericana, Ciudad de México

      2011 - 2011
      Diplomado ADN de la Industria Musical
  • Experience

    • Locatel

      Jan 2005 - Mar 2010
      Customer Care

      Nationwide Customer care, providing information about institutions, programs, procedures and government services; as well as support in cases of emergencies and or emergencies.Implementation of the Excellence in Contact Centers project.

    • Grupo Financiero Banorte

      Oct 2010 - now

      Lead the execution of the marketing requirements of Auto Credit, Mortgage Credit, SME, SME Electronic Banking (BEP) and Wholesale Banking products.PlanningDesign and lead the marketing plans in order to provide the business areas with marketing and information support that allows them to reach milestones.ExecutionDevelopment of communication strategies focused on increasing credit placement, product positioning and customer acquisition. Internal comms strategy, implementation of tactical campaigns taking advantage of internal channels.Development and implementation of ATL campaigns.Content creation.Lead the creation of digital materials & printed promotional with the support of creative agencies.Purchasing management of promotional materials and POP.Coordination of promotional events with the support of BTL agencies. Show less

      • Marketing Manager

        Nov 2016 - now
      • Acquisition Jr Manager

        Sept 2014 - Nov 2016
      • Business analyst

        Oct 2010 - Sept 2014
  • Licenses & Certifications