Mónica Esparza Schulz

Experience

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  Locatel

  Jan 2005 - Mar 2010

  Customer Care

  Nationwide Customer care, providing information about institutions, programs, procedures and government services; as well as support in cases of emergencies and or emergencies.Implementation of the Excellence in Contact Centers project.

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  Grupo Financiero Banorte

  Oct 2010 - now

  Lead the execution of the marketing requirements of Auto Credit, Mortgage Credit, SME, SME Electronic Banking (BEP) and Wholesale Banking products.PlanningDesign and lead the marketing plans in order to provide the business areas with marketing and information support that allows them to reach milestones.ExecutionDevelopment of communication strategies focused on increasing credit placement, product positioning and customer acquisition. Internal comms strategy, implementation of tactical campaigns taking advantage of internal channels.Development and implementation of ATL campaigns.Content creation.Lead the creation of digital materials & printed promotional with the support of creative agencies.Purchasing management of promotional materials and POP.Coordination of promotional events with the support of BTL agencies. Show less

  • Marketing Manager

    Nov 2016 - now

  • Acquisition Jr Manager

    Sept 2014 - Nov 2016

  • Business analyst

    Oct 2010 - Sept 2014