Experience

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  Millicom (tigo)

  Jan 1994 - Jan 1996

  Sales and marketing specialist
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  Diario el heraldo honduras

  Jan 1996 - Jan 1999

  Ad agencies specialist
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  Thunderbird school of global management

  May 2002 - Jul 2003

  Spanish professor

  Spanish for business levels III & IV served to MBA students.

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  La subasta

  Mar 2005 - Dec 2008

  Advertising acc. executive
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  Fidelia consulting, llc

  Dec 2010 - now

  Small business consultant

  At Fidelia Consulting, we strive to help the Hispanic and other communities to find solutions for their personal and business aspirations.•Advising entrepreneurs on business structures.•Strategic Consulting, including business plan & marketing strategy development. Brand development, web site traffic and statistics.

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  Capucas coffee coop

  Jan 2015 - Feb 2020

  Project consultant

  Facilitator, Coordinator & LiaisonCoffee Resilience in Central America Project

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  Iwca honduras mujeres en café amucafe

  Mar 2021 - Mar 2023

  Training and development coordinator - volunteer

  Education and Training Committee Chair 2021-2023• Creator of “Coffeenomics” – a mini master program- Designed and developed the Coffeenomics Certification program to increase knowledge of coffee value chain systems and quality, the process of sustainable management, and identification of scaling strategies. Target market: industry stakeholders at origin, special emphasis on women.- Gained support for Coffenomics marketing by Universidad Tecnológica de Honduras UTH and accomplished academic vetting by the Center for Coffee Research & Education- Texas A&M.Cafeína Catracha Podcast “CCP” (Honduran-Women Caffeine) Executive Producer.• CCP (on Apple, Google, Spotify, Amazon podcasts and YouTube) is the AMUCAFE-IWCA Honduras’s newest social media promotion tool discussing a wide range of topics related to the coffee industry.- CCP proved to be the leading method for exchanging experiences and expertise, highlighting thetalents and capabilities of coffee industry stakeholders.- Attained 1,874% increase on social media engagement for IWCA-Honduras, the first season. - Through effective resource management and transfer of value add for IWCA-Honduras targetaudience, secured CCP funding of USD+41,000 of cash and in-kind contributions. https://shorturl.at/dyJKW Show less