
Timeline
About me
Creative Director helping hospitality, automotive, and lifestyle brands grow through storytelling, marketing strategy and public relations.
Education

University of toronto
2017 - 2017Digital marketing management certificate marketingSuccessfully completed this certificate program at the School of Continuing Studies at University of Toronto. The program included 3 courses: Foundations of digital marketing, search engine marketing and social media strategy, which helped me develop a better understanding of the digital environment for advertising, social media, SEO/SEM, the use of effective KPI's for a campaign's purpose, ROI's, among many others . In this certificate, I developed social media campaigns, SEO/SEM optimization… Show more Successfully completed this certificate program at the School of Continuing Studies at University of Toronto. The program included 3 courses: Foundations of digital marketing, search engine marketing and social media strategy, which helped me develop a better understanding of the digital environment for advertising, social media, SEO/SEM, the use of effective KPI's for a campaign's purpose, ROI's, among many others . In this certificate, I developed social media campaigns, SEO/SEM optimization and analysis, as well as Google Ads campaigns. Show less

University of toronto
2017 - 2017Multimedia storytelling and omni-channel content marketing marketing
Sae institute/middlesex university london
2013 - 2016Bachelor’s degree audio engineering first class honorsFirst Class Honors BA. While studying here, I developed skills in various areas of audio engineering, production, acoustics, sound design, among others.My professional working practices were at Studio 105 SA de CV, music production studio in which I served for 6 months, 480 hours total, in the area of production, audio editing and mixing.In order to graduate, I developed a thesis on the development of an independent artist in the current music industry, from production and recording… Show more First Class Honors BA. While studying here, I developed skills in various areas of audio engineering, production, acoustics, sound design, among others.My professional working practices were at Studio 105 SA de CV, music production studio in which I served for 6 months, 480 hours total, in the area of production, audio editing and mixing.In order to graduate, I developed a thesis on the development of an independent artist in the current music industry, from production and recording, all the way to image development and marketingplan. Graduated with First Class Honors from SAE Institute and Middlesex University London, as top of my class. Show less
Experience

Freelance, self-employed
Mar 2015 - Dec 2018Music producer, mix engineer and sound designer
Loud producers
Sept 2015 - Jan 2017Producer and audio engineering assistantAudio engineering assistant and one of the producers for creative team Loud Producers, led by mexican producer Jules Ramllano. General manager for studio A. My work here involved mix preparation, recording, mix assistant, and music production. While working here, I worked in 2 Sony Music gold records and with many independent artists.

Iris concept media
Jun 2018 - nowFounder & ceoFull service marketing and consulting agency in the U.S. and Mexico. We partner with hospitality, automotive, and luxury lifestyle brands to help them grow through storytelling campaigns, content creation, marketing strategies and public relations.
Licenses & Certifications

Digital marketing management
University of torontoJan 2017
Diploma of audio engineering
Sae instituteOct 2013
Honors & Awards
- Awarded to Samuel De LeoBuffer Festival 2017 - Best In Class Video Creators Contest Buffer Festival / Fasken Martineau September 1, 2017 Winner for the "Best In Class Video Creators" contest held by legal firm Fasken Martineau for Buffer Festival 2017 in Toronto, Canada. My creative idea "Your fight is our mission" was selected and I won the contest by producing a video ad for the legal firm. The video screened at the festival.
Languages
- spSpanish
- enEnglish
- frFrench
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