Experience

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  Orange

  Jan 2005 - Jan 2006

  Marketing online
• 

  Performance media

  Jan 2006 - Jan 2018

  • Led the SEO and Content Marketing departments, developing and implementing innovative strategies that consistently drove organic traffic, improved search rankings, and increased brand visibility for clients.• Directed the development and execution of end-to-end, data-driven SEO campaigns, delivering measurable results and exceeding client expectations.• Introduced cutting-edge market tools in the SEO/Content domain, such as share of search analysis and content GAP identification, enabling the team to stay ahead of industry trends and maximize opportunities.• Nurtured and maintained strong relationships with media houses, key clients, and agencies, ensuring seamless collaboration and delivering exceptional customer experiences.• Monitored and analyzed revenues and costs, consistently optimizing profitability and efficiency.• Provided regular reports and updates to the board of directors, showcasing the business line's performance, achievements, and growth potential.• Collaborated cross-functionally with UX/UI, Data Science, and Strategy teams to ensure seamless integration and alignment of marketing initiatives with overall business objectives. Show less

  • SEO Manager

    Jan 2009 - Jan 2018

  • Google Ads Manager

    Jan 2006 - Jan 2009
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  Performance group

  Aug 2018 - now

  Agency head data &product

  • Spearheaded the SEO, Content & Influencer Marketing division, developing and executing comprehensive strategies that led to significant market expansion and increased client satisfaction.• Oversaw the entire portfolio of products and tools, ensuring alignment with business goals and driving continuous improvement in team performance.• Developed data-driven content strategies for key clients, including P&G in EMEA markets, resulting in substantial organic traffic growth and enhanced brand visibility.• Collaborated closely with the internal Data Science department to implement cutting-edge marketing and analytical tools, enabling data-driven decision-making and optimization.• Cultivated a culture of excellence within the vertical, providing leadership, mentorship, and training to foster a high-performing and collaborative team environment.• Played a key role in shaping the company's mission, vision, and long-term business strategy, contributing valuable insights and recommendations.• Proactively initiated activities to enhance the company's competitiveness, drive market growth, and build a strong brand reputation. Show less