Holly S.

Experience

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  Rockett Burkhead & Winslow

  May 2004 - Aug 2004

  Account Coordinator

  Organized and prepared materials for healthcare clients including Duke Healthcare and Mederma. Independently responsible for designing, developing and administering a market research project for a new product which was presented to the client.

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  Cold Stone Creamery

  Aug 2004 - Dec 2004

  Marketing Coordinator

  Created press releases, contacted the media and promoted the company to the local community. Independently planned, developed and organized fundraising events for local schools, community organizations and community leaders.

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  Gibbs & Soell

  Jan 2005 - Jul 2005

  New Business Public Relations

  Conducted research and created materials for business development. Organized and supported a grand opening event for regional client, Sheetz.

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  SunCom Wireless (now T-Mobile)

  Aug 2005 - Dec 2005

  Marketing

  Wrote field marketing and sales materials and created competitive intelligence reports.

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  Caterpillar Inc.

  Jan 2006 - now

  Work with & lead diverse Cat dealer & internal Cat team through process improvement projects leading to increased dealer shop efficiency & product support sales. Responsible for all Caterpillar dealers in North & South America with a particular focus on the commercial engine side of the business (Oil & Gas, Marine, Industrial, Electric Power & supporting sub industries).Project elements include: competitive analysis, business forecasting, development of technical marketing materials, sales training, sales execution & sales reporting. Deployed projects with 15 dealers across North & South America, representing 46 commercial engine models & in excess of $5M in sales opportunity. Show less Worldwide project management leadership of the exclusive, online total cost of ownership tool for engines including: data development, functional testing, software tool deployment, documentation, worldwide dealer training and total cost of ownership analysis for marketing marine & oil & gas engines. Solicit user & stakeholder feedback, manage ongoing enhancements, updates, troubleshooting & user support, including tracking & resolution of technical issues. Capital project management in excess of $1M. Statement of Work (SOW) creation & tracking.Responsibility for training plan design, delivery & maintenance. Provide recommended commercial direction & expectation setting for field facing software tools. Specific focus on value selling principles. Lead worldwide management of the customer loyalty process for Caterpillar Marine. Leading the strategic customer loyalty survey process including project management, action planning, communication and loyalty metrics. Loyalty Champion for Customer Experience for Caterpillar Energy & Transportation. Show less Managed average yearly sales of over $60M of Caterpillar's Building Construction Product lines including 9 product lines and over 80 individual products in a territory worth over $250M.Experience in Sales & Operation planning, annual target setting & planning, monthly forecasting & creating strategies & delivering results based on OPACC. Specific focus on value selling principles. Responsibilities included: achieving machine, attachment and industry business plan, daily support of dealer machine sales managers and sales reps, training, evaluation of sales procedures, inventory, and product ordering, sales coverage, forecasting and application knowledge. Activities also support product ordering and annual business planning including development of creative merchandising plans/incentives and marketing plans. Communication with key industry sources on competitive and commercial issues are included as well as supporting other members of the district team. Show less

  • Marine Marketing Manager

    Oct 2020 - now

  • Customer Value Agreement Marketing

    Mar 2020 - Sept 2020

  • Deployment Project Manager

    Sept 2016 - Feb 2020

  • Business Systems Manager Marine & Oil & Gas Market Intelligence

    May 2013 - Aug 2016

  • Industry Sales Rep / Machine Sales Territory Manager for Texas & Louisiana

    Mar 2008 - Apr 2013

  • Marketing Rotation Program – Technical Marketing Rep

    Jan 2006 - Feb 2008