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Felicia Leksell

Felicia Leksell

Followers of Felicia Leksell2000 followers
location of Felicia LeksellGreater Stockholm Metropolitan Area

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  • Timeline

  • About me

    Chief Marketing Officer | VP Marketing @ Ericsson ONE helping innovators scale game-changing new businesses

  • Education

    • Enskilda Gymnasiet

      1997 - 2001
      Natural Sciences

      Activities and Societies: English Poetry Group, Debate Team

    • KTH Royal Institute of Technology

      2002 - 2007
      M.Sc. Industrial Engineering and Management

      Major in Financial Mathemathics and Marketing

    • Stockholm University

      2009 - 2009
      15 academic points Effective Communication in English

    • London College of Fashion, University of the Arts London

      2000 - 2001
      BTEC Foundation Studies Art and Design

  • Experience

    • SEB Enskilda

      Jun 2006 - Oct 2007

      • Intern

        Aug 2007 - Oct 2007

      • Assistant

        Aug 2006 - Jul 2007

      • Master Thesis

        Aug 2006 - Jan 2007

      • Summer Internship

        Jun 2006 - Aug 2006

    • Acne Studios AB

      Oct 2007 - May 2008
      Business Trainee

    • Everystone

      May 2008 - Apr 2011
      Management Consultant

    • Brand Union

      Apr 2011 - Jul 2014
      Client Director

    • Scandinavian Design Group

      Aug 2014 - Dec 2016
      Senior Client Director

    • BAS Brand Identity

      Jan 2017 - Jan 2018
      Senior Strategic Director

    • Lynxeye

      Jan 2018 - Jan 2019
      Client Director

    • Ericsson

      Feb 2019 - now
      CMO Ericsson ONE

      At Ericsson ONE I lead the development and execution of our global marketing and communications strategy across our three hubs in Stockholm, Silicon Valley, and Beijing. • Overseeing all M&C activities, budgets and OKRs with accountability for growth targets. Delivered record 47% growth in new idea submissions and 18% increase in website visits in 2023 through a data-driven, targeted marketing approach. • Leading a high-performing global team of five, coordinating cross-functional efforts to ensure strategic alignment and maximize impact.• Providing support in terms of tools, templates, and tech stack for all projects.• Acting as interim CMO to later-stage projects when necessary, seamlessly stepping in to provide strategic leadership.• Providing strategic guidance and oversight to later-stage projects heading towards commercial launch as Board Advisor, directly supporting go-to-market activities.• Established Ericsson ONE as a recognized leader in the startup ecosystem through spokesperson opportunities, campaigns, and events. Ericsson ONE has been awarded Best Intrapreneurship Program by the International Chamber of Commerce (ICC) and Mind the Bridge for two consecutive years. Show less

  • Licenses & Certifications