Rafael Ribeiro

Experience

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  Yahoo

  May 2009 - May 2010

  Estágio

  Editor in the Search Marketing area, with support to clients in the elaboration of Sponsored Links campaigns.

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  Africa Propaganda

  Apr 2010 - Oct 2014

  Digital Media Analyst

  Control and optimization of online campaigns with a focus on branding.Preparation of executive after-sales reports with results analysis.Execution of financial control of campaigns with cashflow reports.Accounts: P&G, Vivo, Itaú Bank, Mitsubishi, Budweiser and Suzuki Vehicles

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  Havas Worldwide

  Oct 2014 - Mar 2015

  Media Coordinator

  Control and optimization of online campaigns focused on performance.Preparation of daily and post-sales reports with in-depth analysis of results.Preparation of monthly billing reports.Accounts: Reckitt Benckiser

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  Agência Ginga

  Mar 2015 - Jan 2017

  Media Supervisor

  Online and Offline Media planning and management.Control and optimization of online campaigns with a focus on performance (retail).Training and qualification of peopleNegotiation with media outletsAccounts: Caoa (Concessionaire and Consortia), Nutry e JBS (Vigor, Original Bank, Faixa Azul and Francis)

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  Deepline

  Mar 2017 - Aug 2019

  Media Supervisor

  Online Media operation planning and management.Consulting and support in online campaign optimization.Preparation and management of internal reports and presentation of results to customers and suppliers.Monitoring of cashflow reports.Negotiation with media outlets.People and Process Management.Accounts: Yamaha, Sírio-Libanês Hospital, Vivo and McDonald’s

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  Blinks

  Aug 2019 - Jun 2020

  Media Manager

  Online Media operation planning and management.Control and optimization of online campaigns focused on performance and awareness. Focus on Google Ads, Facebook Ads and DV 360.Preparation and management of reports and analyzes to present results to customers and suppliers. Experience in data manipulation via GA and Tableau.Constant negotiation with media outlets.Strategized and Implemented Smart Fit’s first programmatic advertising programTraining and People Management.Monthly financial closings.Accounts: Bio Ritmo Group (Smart Fit Gym) Show less

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  AlmapBBDO

  Sept 2020 - May 2021

  Media Manager

  Online Media operation planning and management.Control and optimization of online campaigns focusing on the different stages of the consumer journey.Preparation and management of reports and analyzes for presentation of results. Data manipulation via Google Analytics.Managed a team of 8 analysts responsible for controlling campaign resultsTraining and People Management.Accounts: Alpargatas (Havaianas, Mizuno and Osklen) and LG.

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  Johnson & Johnson

  May 2021 - Dec 2022

  Marketing Specialist

  Media planning and management of Sun and Skin (Neutrogena and Neostrata) and OTC(Tylenol) products.Control of online and offline campaigns focusing on the different stages of the consumerjourney.Management of the campaign results with the media agency.Leader of the “Cookieless Future” Project, to prepare JnJ brands with new ideas to efficientmedia delivery.Leader in managing media projects.Training and People Management.

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  Fluency Academy

  Oct 2023 - May 2024

  Marketing Coordinator

  In my role as Media Coordinator at Fluency Academy, I blend the innovative principles of the Creator's Economy with performance media strategies to create campaigns that not only captivate but also convert. I orchestrate initiatives that deliver tangible results and drive the growth of our clients.By integrating Creator's Economy methodologies with performance media tactics, from audience segmentation to real-time optimization, I leverage data-driven insights to ensure that our campaigns have effective resonance and produce measurable results. Show less

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  Equativ

  Jun 2024 - now

  Senior Manager, Demand Partnerships Brazil