Jack Bowen

Experience

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  Island Fever Ltd.

  Jan 2016 - Oct 2017

  Digital Marketing and PR Assistant

  • Planned and implemented corporate events; coordinated media briefings and built strong relationships with clients. • Wrote and coordinated press releases; oversaw compilation and printing of marketing literature. • Headed copywriting duties in production of online and offline print. • Planned publicity strategies and campaigns and formulated annual report. • Designed/implemented/analysed the marketing efforts, identified trouble points and made recommendations for improvements. • Assessed event budgets, drafted reports and recommended changes in line with targets, venue performance and profitability. • Completed administrative tasks to support events, including mailing invites and documenting RSVP. Show less

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  Monarch Aircraft Engineering

  Mar 2018 - Mar 2020

  Procedures Writer

  • Created & edited all written documentation on Quality Management System. • Converted raw data into easy-to-read dashboard, detailed flowcharts & visual guides for better decision making and bridging the gap for communication between marketing & production. • Articulated vision and strategy into compelling messages that helped achieve business results. • Translated audit findings into improved processes and procedures to improve quality and reduce future finding. • Improved efficiency by redesigning and redistributing Quality Management System QMS using HTML. Show less

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  Wicked Mata

  Mar 2019 - Mar 2020

  Marketing & eCommerce Assistant

  • Proven track record in managing full complement of marketing functions - retail, event, customer relationship, direct - as well as branding, marketing communications, and public relations. • Created and executed various marketing campaigns to enable organisation to achieve their next level of financial & operational success while optimising customer acquisition & retention. • Worked with customer services, photography studio, graphic design department and product suppliers to build content, implement strategies, and measure impact of the website; increased website traffic by 213%. • Determined final approaches to content and development for all interactive marketing efforts, overseeing continuous growth of two website, increasing unique visitors and direct gross revenues. • Launched tailored forms on website to strengthen communications with key stakeholders; increasing conversion rate in sales. • Analysed marketing audience performance, identifying business impact of marketing approaches & audience segments. • Increased social media engagement by 16%, evaluated additional social media opportunities and provided recommendations to executive team for building audience and engagement. • Created personalised & targeted email newsletters to ensure event success. • Created/implemented successful print marketing promotions including leaflets & posters, increasing visitor engagement. • Developed detailed cost studies & cash flow analysis for creation of comprehensive business plans & financial projections, identifying opportunities for savings and increasing productivity. Show less

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  GM8 Group Ltd

  Mar 2020 - now

  Ecommerce Assistant

  • Planned, published, and promoted content for emails, website and social media platforms, modeling appropriate tactics, documenting best practices, and educating on proper methods and overall value. • Directed daily activity across social media platforms, which led to increase in followers, representing a growth in total social media audience in less than 3 months. • Built data driven marketing campaigns with the engagement cloud. • Managed paid search marketing program, resulting in an increase in leads while CPL rose less than 1%. • Designed & implemented company’s new marketing strategy, improving sales performance. • Developed and executed written and visual content for the company home page and key landing pages according to current campaigns and promotions; leading to ecommerce growth. • Enhanced user experience and optimised desktop and mobile searches with creation of responsive landing page templates. Show less

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  E4H

  Mar 2021 - now

  • Digital Projects Executive

    May 2022 - now

  • Digital Projects Assistant

    Mar 2021 - now