Kayla Linthicum

Experience

• 

  Blue Signal Search

  Mar 2021 - Dec 2023

  • Transformed recruiter training materials, integrating engaging visuals and pedagogical principles to enhance learning outcomes and internal efficiency.• Developed and maintained an inbound lead dashboard, streamlining tracking and boosting operational efficiency in lead generation and conversion.• Spearheaded SEO initiatives, achieving top organic search rankings across core industries and significantly increasing brand visibility and inbound traffic.• Authored SEO-optimized LinkedIn articles, blogs, and landing pages, contributing to heightened web presence and successful lead generation.• Completed LinkedIn Certified Marketer training independently, applying advanced insights to refine and empower Blue Signal’s marketing strategies. Show less • Managed LinkedIn Job Optimizations and PCR inputs, training colleagues for smooth transitions.• Planned and coordinated two company summits, showcasing project management skills.• Received the 2022 Q2 Core Values Award and the 2022 Helps Others Award for dedication and teamwork.• Utilized a range of tools including Sprout, Canva, WordPress, Microsoft Office, Trello, Adobe Creative, and CapCut for various tasks.• Created content that generally led to high rates of impressions and/or engagements for the month, exceeding company benchmarks.• Ideated and introduced virtual water coolers and collaborative work environments to mimic the benefits of in-office work, enhancing empathy and collaboration.------------------------------------------------------------------------------------------------------------------• Developed and managed a comprehensive dashboard for tracking inbound leads, placements, and billings, improving operational efficiency.• Spearheaded SEO efforts, including keyword research and optimization for the company website, resulting in top organic rankings on Google for each industry Blue Signal specializes in.• Authored and designed SEO-optimized LinkedIn articles, blog posts, and landing pages, boosting online presence and generating warm leads.• Led demand generation campaigns targeting B2B audiences, including executives and hiring managers, contributing to increased lead generation.• Undertook a LinkedIn Certified Marketer course independently, expanding marketing knowledge and subsequently sharing critical insights with the team to drive marketing strategies.• Revamped recruiter training materials, leveraging marketing and pedagogical expertise to design engaging presentations and conduct impactful training sessions.• Proactively sourced and shared resources to refine content and marketing strategies, underscoring a commitment to continuous learning and improvement. Show less

  • Senior Marketing Specialist

    May 2022 - Dec 2023

  • Sales Enablement Specialist

    Mar 2021 - May 2022
• 

  Caterpillar Inc.

  Jan 2024 - now

  Marketing Campaign Consultant

  • Strategically managed and published original content across Caterpillar’s Cat Construction, Cat Paving, and Cat Agriculture social media channels, ensuring alignment with brand voice and driving high engagement on Facebook, Instagram, and LinkedIn.• Led social media activations and influencer partnerships to amplify high-profile events, including Celebrating Women in Construction, Construction Technology Days, and the Global Operator Challenge, resulting in increased event visibility and robust audience interaction.• Enhanced user experience on Cat.com governmental industry pages by implementing SEO best practices and improving accessibility, driving engagement and web traffic growth from key governmental audiences.• Collaborated closely with Marketing, Product, and Events teams to support product launches, trade show promotions, and digital campaigns, with 25% travel to industry events to engage stakeholders and strengthen Caterpillar’s brand presence.• Regularly monitored SEO performance and web analytics to refine content strategies, ensuring optimized audience targeting and engagement across all managed social channels. Show less