Lesley Gaudio

Experience

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  Derek Jeter's Turn 2 Foundation

  Jun 2008 - Mar 2014

  • Created and negotiated sponsorship platforms to generate new corporate marketing relationships and secure key partners to underwrite and donate products and services for events, programs, and activities • Media trained as a spokesperson to deliver strategic messages to press, the Board of Directors, and sponsors on behalf of the Jeter Family and Turn 2 • Organized and implemented fundraising and program events: Derek Jeter Celebrity Golf Classic, Turn 2 Foundation Dinner, Steiner Sports online auctions, exclusive appearances with Derek Jeter and major donors, Jeter’s Leaders Leadership Conferences, community service initiatives, Turn 2 Foundation Baseball Clinics, and Holiday Express Events• Led the re-design and re-launch of www.derekjeter.com in tandem with MLB.com • Created content for Derek Jeter’s Facebook page, Instagram, and www.derekjeter.com Show less

  • Director of Development & Events

    Mar 2010 - Mar 2014

  • Development Manager

    Jun 2008 - Mar 2010
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  Allianz Global Corporate & Specialty (AGCS)

  Apr 2014 - Jun 2021

  • Drive brand strategy and value proposition for business units and central functions through digital marketing, internal communications, partnerships and promotional initiatives internally, and in the market• Agree results-oriented targets with the business and deliver targeted multi-channel marketing plans by leveraging differentiators, customer insights, market data, and competitive analysis• Lead industry association partnerships and brand activations - Olympics, Drone Racing League, Formula-E, Allianz Championship, RIMS, CIAB • Lead digital marketing strategy and plan editorial content calendar (marketing automation, SEO & PPC, social media content & performance, mobile app, video)• Rebranded and launched broker loyalty program: develop retention strategy, programmed triggers to automate marketing touchpoints throughout sales process• Leverage cross-functional network of regional and global liaisons to C-Suite, Sales, Underwriting, Risk Consulting and Claims as brand ambassadors (media trainings/LinkedIn sales trainings/briefings)• Scope and manage marketing and advertising budgets; negotiate associated vendor agreements• Work with corporate real estate, HR and operations to integrate brand aesthetic and messaging across physical and digital environments (multi-phase project including 30 US offices)• Established and steer national employee engagement council (aligning global HR, national CEO and executive management and local office leadership) to deliver a consistent employee experience and brand culture across the region: recruiting strategy, interview/onboarding collateral, launching incentive and recognition programs, digital upskilling/professional development initiatives, diversity/inclusion affinity groups, engagement surveys and contests, charitable efforts, and wellness trainings/events Show less • Built, managed and motivated global team in virtual environment across multiple projects and countries using agile principles and project management tools• Led tactical steering and assurance of project deliverables by assisting work streams in dealing with challenges to meet efficiency program objectives and facilitate interdependencies• Supported analysis of financial and program plan results and milestone accomplishments• Prepared presentations for global executive steering committee, AGCS and Allianz Supervisory Board meetings, Town Halls, Works Council sessions and ad hoc requests Show less • Chief of Staff to SVP and Regional Head of Sales to align Business Development, Planning, Marketing, Internal Communications, Media, and Governance across product and geographic sales functions• Drove high-visibility projects and corporate initiatives with Executive Management Team; adapted scope of work to mitigate risks; delivered complex projects including restructurings, process automation and technology enhancements, offshore trainings, and marketing campaigns within budget and on schedule• Created and implemented internal business processes for department and region (cost planning and performance management, audit, and business reviews)• Conducted financial analyses based on P&L drivers and key sales performance indicators, market trends, opportunities Show less • Worked with executive stakeholders, industry associations, and non-profit organizations to plan and implement over 50 corporate meetings, hospitality, and brand activation events annually across North America • Managed internal collaboration to develop integrated marketing strategy for high-visibility B2B events, align with brand guidelines and global compliance standards (legal, media, creative, operational, administrative)• Managed all project components including budgets, sponsorships, international board member briefings, live entertainment/talent, venue sourcing, contract negotiations, media, transportation, staffing, scripts, production, vendors, hospitality, and creative services including landing pages and digital marketing assets• Evaluated success of events by calculating return on investment through analysis of market research and conducting focus groups Show less

  • Brand Experience Director, North America

    Apr 2018 - Jun 2021

  • Global Harmonization Program Manager, Fit for Future

    Oct 2017 - Apr 2018

  • Business Analyst, NA Market Management

    Jul 2016 - Sept 2017

  • Regional Head of Events & Sponsorships - NA

    Apr 2014 - Jul 2016
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  Protiviti

  Jun 2021 - now

  • Manage athlete relationships with brand ambassadors (US Open Champion, Matt Fitzpatrick and Chevron Championship winner, Jennifer Kupcho)• Work closely with executive management to shape strategy for partnerships, advertising and sponsorship opportunities • Create unique client and employee experiences to strengthen connection with brand ambassadors and reinforce corporate strategy• Collaborate with creative, digital, communications, social, PR and regional marketing teams to ensure success and optimize campaign integration• Evaluate expansion opportunities for sponsorship and advertising in golf, sports and more broadly in other domains• Scope and manage marketing and advertising budgets; measure impact across channels and drive program improvements, driven by data Show less • Design and implement holistic marketing strategies and plans, working collaboratively with solution, industry, ecosystem and marketing leaders, ensuring strategic alignment and collaboration• Strengthen our brand, enable global collaboration and drive alignment with firm strategies and business priorities• Measure marketing program effectiveness against KPIs to drive continuous improvement• Develop industry-focused content distribution go-to-market strategies for FSI practice leaders and subject matter experts across solution offerings with specific focus on expanding the Protiviti brand awareness in the Insurance, Payments and Mortgage & Consumer Lending sectors (webinars, conferences, roundtables, conference sponsorship and/or speaking engagements, newsletters, social media, sales assets, credentials, case studies, presentations, website content, and thought leadership: e.g., blogs, white papers, infographics)• Lead industry association partnerships and brand activations - American Banker Most Powerful Women in Banking, InsureTechConnect, NAAMBA, MBA, Museum of American Finance, Women's Bond Club Show less

  • Senior Brand & Sponsorships Program Manager

    Jan 2023 - now

  • Financial Services Marketing Sr. Manager - Insurance, Payments & Mortgage/Consumer Lending

    Jun 2021 - Jan 2023