Trang Le

Experience

• 

  TOPPION GROUP

  May 2011 - Aug 2013

  Marketing Manager

  Develop and implement marketing plans for new and existing products. Monitor, review and report on all marketing activities and results such as: Online Marketing, PR, Customer Relation, Event. In charge of approval all designs, layout on POSM’s and websites. Responsible for all Marketing materials. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, cost and markup factors. In charge of contact and co–operate with media and event companies to organize key events of company. Conduct training courses for Marketing Department Staffs: basic photography course; poster, banner taking photo skills; email writing course; negotiation course… Show less

• 

  Cushman & Wakefield

  Sept 2013 - Apr 2016

  Marketing & Communications Manager

  As the Marketing & Communications Manager, based in Vietnam, I'm responsible for manage the duties relating to Marketing and Communications, locally and regionally. Responsible for strategic direction and execution of all internal and external communications and expand media reach. Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities. Responsible for creating and updating all marketing materials. Implement effective management of the marketing, advertising and promotional activities. Plan, organize, execute and manage events including tradeshows, customer and partner events, industry events and other corporate events. Show less

• 

  Keppel Land

  Apr 2016 - Feb 2023

  Marketing Communications Manager

  In charge of Corporate & Residential projects branding & activities, CSR, media and public relations.

• 

  Keppel Land Vietnam

  Feb 2023 - now

  Vice President, Marcom & CX