Nhu Vo

Experience

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  Saigonphiles.wordpress.com

  Dec 2013 - Mar 2014

  Writer

  2! Magazine is the top magazine for youth in Vietnam. They also lead and guide for Vietnamese Youth's life style.

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  Le Media

  Apr 2014 - Jul 2014

  Intern Writer

  - Managing fan page - Writing in entertainment such as movie, pop music, young trending.

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  Seaspimex Vietnam

  Jan 2015 - May 2017

  Marketing Executive

  - Analysing and investigating price, demand and competition- Devising and presenting ideas and strategies- Promotional activities- Compiling and distributing financial and statistical information- Organising events and product exhibitions- Managing campaigns on social media

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  Special Aquatic Products Joint Stock Company – SEASPIMEX VIETNAM

  Jun 2017 - May 2018

  Assistant Brand Manager

  - Managed brand activities, marketing budgets, and activations (MT & GT).- Led online & offline campaigns, including Facebook content & promotional materials.- Tracked market feedback, competitor activities & packaging materials.- Supported sales teams, key events & major campaigns.

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  Nabati Vietnam

  Jun 2018 - Jul 2020

  Assistant Brand Manager

  - Led ATL & BTL marketing, including social media, TVCs, school activations, and theme park promotions.- Monitored brand performance via sales reports, Nielsen Retail Audit, and consumer feedback.- Worked with R&D to resolve product issues and launch new innovations.- Conducted pricing tests, product tests, and campaign evaluations.Key projects:o Launching Tet Season Limited Edition (Oct 2018) & Tet Campaign (TVC, social campaign,…) o Launching several SKUs (eg,. Nabati Gatito 32g SKU (Mar 2020); Nabati Black Wafer (Mar 2020)) Show less

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  Annam Professional

  Aug 2020 - Mar 2021

  Brand Manager

  Confessionary Category Brand: Pepperidge Farm, Merci- Developed full-year ATL & BTL marketing plans for key brands: Pepperidge Farm, Merci, Riesen, Werther’s Original.- Managed marketing budgets and negotiated principal support.- Monitored brand performance, revenue forecasts, and P&L.- Collaborated with Demand and Sales teams to finalize booking forecasts and align on sales targets. - Worked cross-functionally to execute all activities supporting the sales team in driving revenue.- Led a team of 1 ABM and 3 Marketing Executives.Key projects:GT BTL Activities for Tet 2021 | Office Building Activations | MT/GT Channel Expansion Strategies Show less

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  Đảnh Thạnh Vikoda

  Feb 2021 - now

  Senior Brand Manager

  Led a cross-functional marketing team to drive brand growth, innovation, and execution.Oversaw integrated marketing strategies, including market research, product development, and promotional campaigns, ensuring alignment with business objectives.Handled budget management, ROI tracking, and team performance optimization, driving sustained brand equity.Collaborated across sales, finance, demand, purchasing, and operations to ensure strategic initiatives were aligned with commercial goals.Managed a team of 2 Brand Teams (1 ABM, 1 ME), 1 Designer, and 1 Activation Execution Specialist.PROJECT: - Danh Thanh Summer social campaign 2021 “Bù Khoáng Bù Nước – Vui Hè Bền Bỉ”- Tet Project 2021 – “Tết Chọn Sẻ Chia - Tết Trao An Lành” (concept/ packaging/ BTL activities)- Vikoda 360 degree launching campaign 2022 “Khác Biệt Từ Nguồn – Tạo Khoáng Kiềm Lý Tưởng” (asset: TVC, KV): https://youtu.be/jH-mt2wPFq4?si=SJTETTj9tFmM0HXB- Vikoda Tet 2023 Campaign “Bụng Khỏe - Tết Thêm Mê” (asset: KV)- Vikoda Summer 2023- Danh Thanh Summer 2023 (asset: KV)Brand: CSD Danh Thanh, Bottle Water Vikodahttps://www.facebook.com/nuockhoangkiemthiennhien/https://www.facebook.com/nuockhoangkiemthiennhien Show less