Charles Van Dyke

Experience

• 

  Curb Records

  Jan 2005 - Dec 2009

  Christian/Pop Promotion Assistant

  - Coordinated debut of new artist, MIKESCHAIR- Promoted Natalie Grant to achieve RIAA Gold Certification for her album, "Awaken"- Helped secure social media profiles for all artists and Curb brands

• 

  Provident Music Group

  Nov 2009 - Feb 2011

  Manager, National Promotions

  - Radio manager of RED during their historical launch of the #2 Billboard Top 200 debut of, "Until We Have Faces"- Planned and initiated Provident's involvement in numerous events such as Momentum 2010, events for radio programmers, and multiple radio promo tours for artists- Operated website and social media during the branding launch of WPLG Radio

• 

  Tooth and Nail Records

  Feb 2011 - Jul 2013

  Director of National Promotions

  - Oversee all radio operations for Tooth & Nail Records, BEC Recordings, and Solid State Records- Maintaining Tooth & Nail as the #5 Christian AC Radio Label. #3 CHR Radio Label, and #1 Rock Radio Label- Achieved #2 Song and Artist of the Year with Jeremy Camp in 2012- Launched CHR radio careers for KJ-52 and Family Force 5- Developed new social media and audio delivery strategies

• 

  Provident Music Group

  Jul 2013 - Apr 2015

  Associate Director of National Promotions

  • Researched performance of 20+ songs to create a standard trajectory for singles at radio that helped inform timing of releasing future singles• Created multi-platform campaign that ran across numerous radio and digital media platforms, gaining over 90,000 new email addresses

• 

  Ramsey Solutions, A Dave Ramsey Company

  Jun 2015 - Jun 2017

  Broadcast Campaign Marketer

  • Coordinated with multiple departments to execute and analyze Christmas campaigns that saw sales rise 100% YoY• Strategized with developers and UX team members to optimize websites, emails, and campaigns• Collaborated with cross-functional teams to track, analyze, report, and implement tactics for radioshow, podcast, and website

• 

  Sony Music Entertainment

  Jun 2017 - now

  - Elevated two songs from the same artist to the #1 and #2 chart positions on the Mediabase Christian Impressions chart for the first time since the chart’s inception- Led radio strategy as label achieved Billboard’s #1 Christian label in 2024- Lead strategy to gain exposure for artists at CCM and Gospel radio through traditional and emerging channels- Develop deep relationships with various levels of clients • Directed team that saw 4% YoY growth to almost 23% market share• Created and managed national exposure plans through traditional and social media for established andemerging artists with overlapping deadlines• Executed feedback campaign on team marketing and branding efforts that received a 78% feedbackrate• Conducted bi-weekly meetings with senior leadership on long-term single release schedules• Led team that achieved 13 #1 songs

  • VP of Radio Promotion

    Nov 2023 - now

  • Senior Director, National Promotions

    Dec 2020 - Nov 2023

  • Director National Promotions

    Jun 2017 - Nov 2020