Jaewook Hyun

Experience

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  해태음료(주)

  Aug 2006 - Nov 2007

  Assistant Brand Manager

  - Responsible for product planning : new concept suggestion for novelty, (Taste, package, design, ATL/BTL marketing plan etc.)- Responsible for marketing communication- Analysis on sales, channels and regional trend quarterly basis- Responsible for Sunkist License

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  The HEINEKEN Company

  Nov 2007 - Jan 2012

  Brand Marketing Manager

  - Responsible for media (Media buy, channel selection, media consumption)- Responsible for TVC preparation (Mainly edit the global creatives offered from HQ)- Responsible for research (AD test, U&A, FGD, Brand dashboard research)- Budget management- Responsible for global sponsorship : "The Entrance" global TVC campaign (2011): UEFA Champions league trophy tour (2011): UEFA Champions league ATL promotion (2008,2009,2010) : Summer promotion (2008,2009,2010) : 007 global movie promotion (2008) - PR management (2008) - Local sponsorship (2008) Show less

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  NEXON Europe

  Sept 2012 - Nov 2012

  Team Manager

  - Responsible for managing team members- Sales trend analysis by Europe region- Partnership management .- Responsible for marketing communication for newly launched game- Responsible for maintenance of existing games

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  LEGO Group

  Nov 2012 - Feb 2025

  Brand Marketing expert

  Responsible for LEGO Adult line up which has high business potential in LEGO Group - Analyze consumer and shopper insight using various research platform and reflect key take away into the plans.- Prepare annual plan based on objectives and strategies- Sales analysis by weekly basis and follow up on raised issues- Communicate business status with APAC monthly basis- Build partnership with external parties like Disney and Warner for external IPs in good manner- ROI analysis per activity- Launch new franchise by 360 approach- Lead 2 brand managers in same audience category Show less