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Mia Chen

Mia chen

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  • Timeline

    Jul 2012 - Nov 2012

    Marketing Intern

    Google
    Current Company
    Jan 2014 - now

    Account Strategist

    Google
    Taipei City, Taiwan

  • About me

    Account Strategist at Google

  • Education

    • 國立臺灣大學

      -
      Bachelor of applied science (b.a.sc.) sociology

      活動和社團：Leadership Development Program, Caring Club

    • 國立政治大學

      -
      Master of business administration (mba) business administration and management, general

  • Experience

    • Google

      Jul 2012 - Nov 2012
      Marketing intern

      - Assisted PMM to develop and execute marketing campaigns and promote AdWords new products. - 2012 YouTube Pulse Arranged event flows and materials to promote YouTube impact to 300+ large clients Produced case study video, opening videos and venue decoration with vendors.- 2012 Click to Call promotion Campaign Built up CTC campaign site and execute online/offline campaigns to improve marketing result Created eDM/DM and edited event reports with media.

    • Google

      Jan 2014 - now

      - SMB and agencies development. - Consolidated SMB agencies program in TW, in charge of acquisition, nutrition, program promotion and managed accounts for top 4 agencies. - Development agency program marketing strategy and campaign executions - Initiated JBP plans for top agencies and rising stars with cross functionally collaboration.- Organized training program to grow agencies and SMBs interest and product knowledge in AdWords- Launched AdWords Online Academy in TW to strengthen brand awareness and new leads. 收回

      • Account Strategist

        Feb 2016 - now

      • Marketing Specialist

        Jan 2014 - Feb 2016

  • Licenses & Certifications

    • Google adwords certificate

      Google
      Aug 2013

  • Honors & Awards

    • Awarded to Mia Chen
      1st Award Global Social Venture Competition SEA (school tournament) 2012年2月 - Get 1st Award from 6 teams with the business plan of organic agricultural marketing and sale to improve small farmers’ live.- As CEO of the new business, in charge of marketing analysis for business and team coordination
    • Awarded to Mia Chen
      The Most Creative Award Beijing Tsinghua Case Competition 2011年12月 - Get the most creative award from 14 teams from China, Hong Kong and Taiwan - Case analysis with Chery Automobile’s international strategy and DouLiu.com’s marketing plan

  • Volunteer Experience

    • Interbational Volunteer

      Issued by Youth Vision Alliance Network (YVAN) on Jul 2010
      Youth Vision Alliance Network (YVAN)Associated with Mia Chen

    • Volunteer Teacher

      Issued by Datong Orphanage on Feb 2007
      Datong OrphanageAssociated with Mia Chen