
Timeline
About me
Head of Customer Intelligence / Product Manager in Digital Banking · Product Analytics · Increasing Growth, Retention and Revenue · CSM® · CSPO® · PRINCE2® ·
Education

Sur university college
2008 - 2011Bachelor of science (b.s.)
Lancaster university
2011 - 2012Master of science (m.sc.)
Experience

Oman india fertilizer company
Jul 2010 - Aug 2010I.t. intern
Ibm
Sept 2011 - Dec 2011M.sc intern - design and innovation consultant
Sur university college
Jan 2013 - Jul 2018Product owner - elearning platform
A2a town co. ltd.
Sept 2018 - May 2019Project manager
Aba bank
May 2019 - now• Spearheading the formulation of the Product Roadmap for ABA Bank's Digital Identity products, ensuring alignment with digital product development processes to ensure all product / service KPI’s are tracked and readily available to product teams.• Mentoring team on effective usage of Scrum in the work process and leveraging Product Analytics data for prioritization of items in the product backlog.• Liaised with Risk & Compliance team to ensure all Digital Identity products comply with National Bank of Cambodia regulations to define digital product strategy for ABA Bank’s Digital Identity services.• Managed the product lifecycle development for multiple Biometrics Banking products from identifying areas of opportunity to product ideation, development, and go-to-market strategy.• Led the analysis of digital onboarding (eKYC) for retail customers (conversion rate optimization) by analyzing data from Google Analytics, BigQuery and SQL (product backend) and provided recommendations to Product teams and Marketing teams which increased monthly conversion rate from 11% to 23 %.• Facilitating cross-functional collaboration across the organization to lead the implementation and market roll-out of ABA FacePass, a face biometrics-based authentication and authorization service aimed at replacing passwords reducing Customer Churn Rate from 18% to 7.2% and reducing account-takeover incidents from 9 per month to 0 per month.• Managing relationships with multiple vendors providing digital identity and biometrics solutions, including leading contract negotiations. Show less
Head of Customer Intelligence & Biometrics
Aug 2022 - nowDigital Business Analyst
May 2019 - Aug 2022
Licenses & Certifications

Itil® v3 foundation
ExinDec 2013
Prince2® foundation certification training
Axelos global best practiceJul 2020- View certificate

Certified scrummaster (csm)
Scrum allianceJan 2024 - View certificate

Certified scrum product owner (cspo)
Scrum allianceOct 2023
Honors & Awards
- Awarded to Bilal AmirMost Improved Student Lancaster University Dec 2012
Volunteer Experience
Administrative volunteer
Issued by Cancer Research UK on Jul 2012
Associated with Bilal Amir
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