Becca D'Hilly

Experience

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  Tim Hortons

  May 2011 - May 2017

  Store Front
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  University at Buffalo School of Management, The State University of New York

  Aug 2013 - May 2014

  Office Assistant
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  Painting with a Twist

  Dec 2015 - Jul 2020

  Floor Artist

  • Acts as primary artist on the floor to offer individual help and support the instructor• Provides guidance, extra paint, and warm encouragements to all participants in the class• Takes photos during each class so they can later be posted on company social media pages• Prepares room before class and cleans room after class• Offers entertainment in the form of light-hearted jokes, trivia, and involuntary dancing around the studio due to our absolutely perfect playlists

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  Tipping Point Communications

  Jun 2016 - Aug 2016

  Public Relations Intern

  • Developed a content calendar for the month of August for various social media platforms • Attended client, PR team, and other internal meetings• Prepared press releases, media alerts, and pitch letters for clients

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  HAIL! Fredonia Records

  Aug 2016 - Dec 2016

  Public Relations Intern

  • Headed the promotions committee and conducted weekly meetings • Developed social media content and analyzed the effectiveness and audience of both• Planned and executed various events throughout the semester• Established a monthly newsletter via email marketing• Presented on topics such as, targeting an audience, public relations writing pieces, and promotional materials

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  Enactus United States

  Oct 2016 - May 2017

  Nonprofit Client Manager

  I served as the Client Manager for the nonprofit sector of the Fredonia Enactus ADValue team. ADValue is a nonprofit marketing agency that supports our clients with service to add value to their organizations. These services include video production, creative design, and advertising campaign solutions. I was able to build relationships with members from the community and work on several projects, such as an audio tour for the Findley Lake Nature Center.

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  ProScan Imaging

  Jun 2017 - Jul 2018

  Office Assistant

  • Checked in/out patients• Scheduled patients• Checked insurance policy and authorization for MRI study• Entered all patient information into a system and built cases based on the studies completed• Other miscellaneous administrative duties

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  Vascular Interventional Associates, PC

  Sept 2017 - Feb 2018

  Marketing Assistant

  • Created social media content, both paid and organic, for company Facebook page• Created promotional material and informational packages that are given to medical offices in WNY• Managed company Google Ads campaigns• Built relationships with referring physicians

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  Mainstreethost

  Feb 2018 - now

  • Collaborates with the marketing team to generate leads, drive quality traffic to our website and identify opportunities to expand our reach.• Writes copy for email marketing, website page content and promotional materials.• Works with marketing team on long-form content projects such as eBooks, video, and guides.• Optimizes content for search engines to support lead generation and the buyer's journey.• Contributes to the company blog with relevant, shareable content to attract and connect with our target audience and increase brand awareness.• Develops ad copy and concepts for promotional offers and social media advertising campaigns.• Helps manage and grow the company's social media presence including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and other relevant channels and social discussions.• Reaches out and engages with our target audience, key influencers and other industry professionals.• Continues to learn more about the digital marketing industry and explores new ways in which we can support our marketing goals. Show less

  • Marketing Manager

    Jun 2023 - now

  • Inbound Marketing Specialist

    Feb 2019 - Jun 2023

  • Content Marketing Specialist

    Feb 2018 - Feb 2019