Jamie MacLean, SCMD, CRX

Experience

• 

  Ivanhoé Cambridge

  Sept 1996 - Dec 2014

  Senior Marketing Director, SCMD, CRX (Vaughan Mills, Oshawa Centre, Lynden Park Mall)

  Owned and Managed by Ivanhoe Cambridge.Direct the branding and marketing program for Vaughan Mills and other super regional and regional shopping centres over the years.

• 

  Petal & Post Inc.

  Dec 2014 - Nov 2018

  President & Founder

  In 2014, I built and launched an e-commerce store, where I retailed 1,400 luxury beauty, baby and home products from 75+ brands. I built the business through PPC, SEM and SEO strategies along with the execution of email automation, strategic campaigns, and nurture programs. These efforts garnered an engaged customer base and social following of 34,500 users.

• 

  Oxford Properties Group

  Dec 2018 - Dec 2019

  Director of brand activations for Market & Co. at Upper Canada Mall. In my role as Activations Lead, I spearheaded the transformation of a demo kitchen into a vibrant culinary school at Upper Canada Mall’s Market & Co. By leveraging strategic partnerships with local vendors and culinary professionals, I successfully hosted multiple daily culinary events without any impact on the marketing budget. Each activation was designed to engage the community and increase foot traffic to Market & Co., significantly enhancing its visibility and consumer engagement. Key achievements: - Developed and executed a full schedule of daily culinary classes and demonstrations. - Built strong partnerships with local vendors and chefs, allowing events to be hosted cost-effectively. - Drove significant foot traffic and brand awareness for Market & Co., creating a dynamic hub for culinary exploration. - Demonstrated an innovative approach to partnership marketing, which resulted in budget-free event execution. Show less

  • Brand Activation Consultant (Upper Canada)

    Apr 2018 - Dec 2019

  • Brand Activation Consultant (Square One)

    Dec 2018 - Aug 2019
• 

  Bosley Real Estate Ltd, Brokerage

  Nov 2021 - Aug 2022

  Director, Marketing & Operations

  As the Director of Marketing & Operations at Bosley Real Estate, I led the strategic transformation of a 100-year-old brokerage, revitalizing its corporate branding and digital presence. I directed the development and execution of comprehensive marketing campaigns to elevate brand visibility and reinforce Bosley’s position as a trusted leader in the real estate market.Key achievements include:- Spearheading a rebranding initiative that modernized the company's image while respecting its rich history, leading to a 20% increase in brand recognition.- Overseeing the launch of a digital marketing program that enhanced lead generation, improved SEO rankings, and optimized social media engagement.- Driving cross-functional collaboration between marketing, sales, and operations teams to streamline internal processes and improve client services.- Implementing data-driven marketing strategies that resulted in measurable growth in website traffic and customer engagement.I leveraged my expertise in both marketing and operations to align business goals with innovative digital solutions, positioning Bosley Real Estate for continued success in a competitive market. Show less

• 

  Allied Properties REIT

  Aug 2022 - Sept 2024

  Manager, Digital & Experience (The Well)

  Leading the marketing and communications strategy for The Well, I have spearheaded a range of high-profile initiatives and events, driving the strategic marketing efforts for one of the city's most anticipated mixed-use developments. I have developed and executed innovative marketing campaigns that have significantly increased brand visibility, foot traffic, and engagement with key demographics.Key Accomplishments:The Well Grand Opening (Nov 17, 2023): Led the marketing campaign for The Well's Ribbon Cutting Grand Opening, attended by key stakeholders and Toronto media. The event marked a major milestone for the property, securing extensive media coverage and positioning The Well as a premier urban destination.Holiday at The Well (Nov 2023): Launched and managed a festive activations program that featured a series of influencer collaborations, driving an average of 25,000 daily visitors and over 8M earned media impressions. This initiative generated substantial social engagement, establishing The Well as a must-visit holiday shopping and entertainment hub.Wellington Market at The Well (May 27, 2024): Successfully launched Wellington Market, a 70,000 sq ft food and beverage market at The Well, featuring local vendors and artisans. Leveraged a multi-channel Influencer Marketing strategy that generated significant earned media impressions, enhancing community engagement and visitor numbers. Earned media from tradition and social reached over 20M impressions.Core Competencies:- Strategic Planning & Campaign Execution- Influencer & Earned Media Strategies- Strategic Communications- Event Marketing & Brand Activation- Data-Driven Audience Targeting- Team Leadership & Cross-Department CollaborationMy focus is on creating meaningful brand connections and establishing The Well as a leading cultural and commercial hub in Toronto, driving long-term growth through creative marketing strategies and community engagement. Show less