Experience

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  F&k delvotec

  Jul 2013 - Aug 2013

  Stage in the marketing department

  Manage corporate communication, improve customer relationships, set up international trade shows.

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  Sally fischer public relations

  Sept 2014 - Nov 2014

  Marketing and communications intern

  Develop business proposals for clients, manage the clients’ brand image, create Powerpoint/Prezi presentations, public speaking at events and meetings, assist with the execution of events and trade shows (front desk and back office), provide support to social media efforts, write press releases, team work.

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  Mondelēz international

  Nov 2015 - Jul 2023

  • Led the brand strategy with a clear focus on core portfolio (BTL, PPA) to keep driving penetration growth and business objectives;• Adapted marketing plans to the COVID-19 to stay relevant for consumers (winning NC Awards and If We Made award);• Developed a new B2B strategy, identifying the size of the prize, key growth opportunities and launching marketing initiatives to engage professionals;• Led NPD launches coordinating different functions;• First people management role (JBM and intern). Show less

  • Global Senior Brand Manager Philadelphia

    Dec 2021 - Jul 2023

  • Brand Manager Philadelphia Italy

    Jun 2018 - Nov 2021

  • Junior Brand Manager Fonzies & Cipster Italy

    Oct 2016 - May 2018

  • Assistant Brand Manager Oro Saiwa & Mikado Italy

    Nov 2015 - Oct 2016
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  Campari group

  Aug 2023 - now

  Senior brand manager campari italia

  • Led NR, volume and market share growth for Campari brand;• After brand health analysis and consumer understanding, led strategy by balancing brandaspiration and accessibility to stay relevant during inflationary period;• Managed the marketing plan, shifting communication from cinema festival brand moments to consumer-driven activations, integrating cocktails into storytelling;• Launched a new brand and NPD in <1 year to capitalize on emerging trends and evolving consumer preferences. Show less