
Timeline
About me
Chief Marketing Officer at Credemtia & Co-Owner at GFNY Puerto Rico
Education

Lynn university
2020 - 2022Master of business administration - mba marketing and media management
Loyola university chicago
2016 - 2020Bba, sports management and marketing sport and fitness administration/management
Experience

Rovira rodriguez attorneys and counsellors at law
May 2016 - Aug 2016Marketing assistantIn my role as the Associate Manager at Rovira Rodríguez Group, I undertook a multifaceted set of responsibilities. I served as the Assistant Manager for the internship program, where I played a pivotal role in mentoring and guiding aspiring professionals. During my tenure, I acquired valuable skills in offering comprehensive group support to students who were navigating the path towards pursuing a Juris Doctor degree. Furthermore, my role involved delving into the intricacies of group management, including administrative duties and control measures. This experience equipped me with a diverse skill set and knowledge base that was instrumental in supporting the group’s overarching objectives. Show less

Oakley
Oct 2017 - Nov 2019Sales & marketing specialistIn my role as the Sales and Marketing Specialist at Oakley’s retail store in Chicago, IL, I consistently outperformed sales targets set by senior management, showcasing a strong sales acumen. Within the store, I took charge of product marketing, ensuring our offerings were effectively showcased. I also played a pivotal role in the day-to-day upkeep of our social media presence. My responsibilities extended to providing customer support for various marketing and advertising initiatives, further strengthening our brand’s relationship with our clientele. Additionally, I collaborated closely in the planning and execution of impactful advertising campaigns, contributing to the overall success of our marketing endeavors. Show less

Loyola university chicago school of law
Jan 2019 - Jul 2019Student researcherDuring my tenure as a student researcher at Loyola University Chicago School of Law, my primary responsibilities revolved around investigating the landscape of telemedicine in Latin America. This involved in-depth research to gather pertinent information and insights into the telemedicine practices in the region. Additionally, I was entrusted with the task of bridging the gap between telemedicine approaches in Latin America and the United States, seeking to identify synergies and opportunities for collaboration between these two healthcare domains. Show less

Loyola university chicago
Aug 2019 - Dec 2019Marketing specialist: esports project lucBeing the Marketing Specialist for Loyola University Chicago’s inaugural Esports event, I spearheaded a multifaceted approach to ensure its success. This included crafting and executing comprehensive marketing strategies specifically tailored to the university’s unique event. I also devised and implemented specialized publications aimed at expanding the event’s reach and audience engagement. My role extended beyond marketing, as I actively managed sponsorship deals with many brands, public relations, marketing strategies, and provided top-tier customer service. Notably, my efforts resulted in securing a major sponsorship deal with Red Bull, marking a significant milestone for the event’s success. Show less
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Health industry information platform (hiip)
May 2020 - Jan 2021Marketing associateAs the Marketing Associate for HIIP, my role encompassed a diverse range of responsibilities. I was responsible for devising and executing effective marketing strategies tailored to various hospitals and clinics. My efforts extended to elevating awareness about media packages and staying attuned to emerging advertising trends. Additionally, I played a crucial role in crafting specialized publications geared towards enhancing client engagement. Moreover, I was actively engaged in performing public relations duties while delivering exemplary customer service, all of which contributed to the success of our marketing initiatives. Show less

Credemtia
Jan 2021 - nowChief marketing officerAs Chief Marketing Officer at Credemtia, I am at the forefront of shaping our brand's narrative and driving strategic initiatives. With a focus on innovative marketing strategies, I lead a dynamic team to position Credemtia as a leader in Credential Management for physicians and hospitals. My role encompasses defining and executing marketing strategies that resonate with our target audience, driving brand awareness, and fostering customer engagement. Committed to delivering results and achieving our business objectives, I thrive in a fast-paced environment, where creativity and data-driven insights fuel our success. Show less

Gfny puerto rico
Feb 2024 - nowCo-ownerAt GFNY Puerto Rico, I leverage innovative advertising and digital marketing strategies to elevate our brand and drive the sports industry forward in Puerto Rico. I blend passion with expertise to foster growth and innovation in our sector.I'm dedicated to service, innovation, and continuous learning, constantly seeking new ways to drive progress and achieve excellence. My unwavering commitment to GFNY Puerto Rico reflects my broader goal: to contribute significantly to the advancement and recognition of sports in Puerto Rico.Specialties: Strategic Planning, Digital Marketing, Brand Management, Sports Event Promotion.Connect: I’m keen on connecting with industry professionals to share insights and explore new opportunities.In this dynamic and evolving industry, I am always looking for the next challenge and opportunity to make a meaningful impact. Let’s collaborate to create a brighter future for sports in Puerto Rico. Show less
Licenses & Certifications

Athlete management certificate
Sports management worldwide
Professional certified marketer (pcm)
American marketing association
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