Raphael Ayvazian

Experience

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  Byblos Bank SAL

  Jun 2011 - Aug 2011

  Intern

  • Conducted Customer Satisfaction Survey• Conducted Data Entry• Learned different systems and procedures needed in a bank

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  ALLC International House Beirut

  Jul 2013 - Aug 2013

  Intern

  • Improved company presence on social media platforms• Created promotion events for new language courses• Supervised creation of flyers for new language courses

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  Leo Burnett

  Feb 2014 - Apr 2014

  Intern

  • Managed company blog via daily news updates from major current newspapers and websites.• Conducted Market Research and Analysis for client marketing campaigns.• Created Client Briefs as a first step to garner a general framework for creatives to proceed on.• Participated in brainstorming sessions with the creatives in order to pitch to clients.• Participated in presentation for a client willing to have a better presence in the market compared to its direct competitor. Show less

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  G.Vincenti&sons

  Oct 2014 - Oct 2016

  Brand Manager

  - Develop and implement yearly marketing strategies.- Develop and implement new promotion ideas to increase sales and brand awareness.- Monitor the implementation of contracts by clients via market visits ( category share, promotion implementations, adequate stock, pricing...)- Create Selling sheets and inform sales force of new products and promotions.- Remain in constant contact with the Merchandising department regarding displays & visibility of brands on a daily basis.- Liaise with both internally with trade marketing and externally with agencies to implement marketing campaigns and promotions.- Monitor stock situation of the brand.- Forecasting yearly sales and accordingly coordinate with import manager the shipments schedule for following year.- Remain in contact with regional office of the supplier for new promotional ideas as well as new POS materila.- Develop Marketing budgets & competitive reviews for each brand handled.- Develop Stock & Sales/Penetration reports on a Monthly basis.- Develop Positioning reports on a weekly basis in order to update the rolling forecast of the current year and adjust upcoming shipments.- Conduct periodic competitor analysis and surveys.- Perform market visits on a weekly basis to stay current on competitors’ activities, monitor sales force effectiveness, control displays, visibility, stocks, pricing…etc- Provide incentives in certain activities, in order to keep the sales force motivated.- Finding and accessing new avenues and business channels to increase brand equity and sales. Show less

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  Bait Al Zubair Foundation

  Oct 2017 - now

  Business Development Manager

  Partnerships-R&D leads in private/public -Identifying & aligning common targets and company visions-Drafting & closing partnership contractsRevenue Generation:-Identifying & developing new revenue generating streams at retail level-Collaborating with other tourist sites to enhance customer experience-Re-branding & retail coffee shop at the foundation -Participating in tenders for commercial activity for outside partiesMarketing:-Create Marketing Plan-Develop clear image/direction and presence on social media platforms-Collaborate with media agency in defining daily,weekly,monthly and quarterly social media themes and targets-Supervise completion of targets set to Media TeamEvent Management:-Organize large scale events with different suppliers/partners-Create work flowchart and appropriate deadlines-Negotiate & creating contracts for suppliers-Develop & Implement Marketing plan for event-Supervise Site Setup-Supervise and Planning Ticket Sales-Procure appropriate Municipality permitsInternational Relations:-Lead Contact with in-country foreign entities (international companies, embassies)-Lead Contact with out-of country partners and contactsIn-house Books Publishing Development:-Create Database for current books -Create Distribution/Sales Plan for new releases-Liaise with foreign publishers-Create costing sheet, pricing system, stock and sales-Create sales sheet for Muscat Book Fair-Contact authors & foreign publishers for translation and distribution rightsSpecial Projects:-Create Structure, vision, mission for in-house Publishing House-Market Research for revenue generating projects-Business proposal preparation for Chairman's approval-Current Asset assessment & development for revenue generating projects Show less