Marta Romão

Experience

• 

  Porter Novelli

  Oct 2013 - Feb 2014

  PR Account Trainee

  I supported the Account's activities by writing press releases, elaborating reports, analyzing press clippings, translating international press releases, organizing events, media relations, elaborating press-kits, community management activities, creating strategic communication plans, preparing the new business proposals, and participating in client's meetings.

• 

  EDP Renováveis

  May 2014 - May 2015

  Internal Communications Assistant

  I supported the School's Executive Manager in all activities, such as: coordinating the development of the course contents from preparation to analysis, event management, and logistics, managed all the School activities related to the corporate on-line platform for training management, managing internal communication related to continuous learning.

• 

  Embassy of Portugal in Italy

  Sept 2015 - Sept 2016

  Communications Officer & Public Diplomacy

  Directly reporting to the Ambassador and the Counsellor, I represented the Embassy in conferences about economic, political, and humanitarian arguments, reporting to the Ministry of Foreign Affairs; developed activities in Public Information and Communication Policies, Public Diplomacy and Cultural Activities, and International Relations.

• 

  B2X S.r.l.

  Sept 2016 - Feb 2017

  Marketing Project Manager

  I have worked on launching an e-commerce project managing relations between the company and the international client. My responsibilities included ensuring the team's compliance with the project Gantt, interacting with Project Managers and Developers, content creation and translation IT-PT and IT-EN, coordinating agencies, and joining international meetings.

• 

  Freelance Collaborations

  Mar 2017 - Oct 2017

  Copywriter

  Executing translations and copy for websites, content for blogs, and copywriting for social media. I collaborated with companies such as Toratora, Newmanity School, and wrote on my blog.

• 

  Pi School

  Oct 2017 - Nov 2020

  I was responsible for the marketing and communication activities, reporting directly to the CEO. I coordinated the work of external providers (developers and video markers) and two internal team members (graphic designer and social media specialist). My tasks included: defining the marketing strategy; managing digital channels; writing copywriting and articles on technology; managing paid campaigns; PR and event management activities; creating briefs and project gantt; overseeing content production; recruitment and coordination of the marketing department interns; budget management and performance analysis.Tools: Facebook; Instagram; Linkedin; WordPress; Youtube; Medium; Google Analytics; Buffer; Asana. Show less

  • Digital Marketing & Communications Manager

    Jan 2020 - Nov 2020

  • Sabbatical Leave - Outreach Officer

    Oct 2019 - Dec 2019

  • Social Media Manager

    Oct 2017 - Oct 2019
• 

  Talent Garden Innovation School

  Nov 2020 - Aug 2022

  Sales Specialist

  As part of the International Sales & Marketing team, I managed the sales of Design related products, from lead generation activities until final conversion, improving processes throughout the funnel. I collaborated with the marketing and product teams in agile experiments and launching new products. Tools: CRM (Hubspot), Miro, Notion, Typeform.

• 

  Coverflex

  Aug 2022 - Jan 2023

  Brand Executive

  I worked on the international brand strategy collaborating with the local teams in Portugal and Italy. My main projects and achievements include:- Worked on the definition of the brand purpose, establishing partnerships and executing initiatives in the field of social impact and sustainability;- Worked on the BCorp certification application process;- Scouted and establish brand and content partnerships in both markets;- Strategized and managed influencer marketing initiatives;- Managed reviews, including initiatives to continuously increase the number and score.Tools: ClickUp, Notion, Miro, Figma, Buffer. Show less

• 

  WeLearn

  Sept 2023 - now

  Marketing Project Manager

  WeLearn is a marketing agency in the digital creator economy. As a Project Marketing & Sales Manager, I manage a portfolio of 10 international clients in English, Italian, Spanish, and Portuguese. I help create and sell their products through:- Project management: preparing a Gantt, setting deadlines, and follow-ups.- Website creation, including copy and graphics.- Setting up email marketing campaigns.- Social media strategy advisory.- Managing the projects with external paid advertising teams, graphic designers, and video makers.- Strategize and drive online sales funnels for each product.- Product development: advising the creator on best practices and innovation.Tools: Kajabi, Meta business manager, Google Suite, Canva, Webinarjam. Show less