Andreas Theodorou

Experience

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  Athens News Agency Macedonian Press Agency

  Mar 2015 - Jul 2015

  Journalist
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  Cyprus Airports (F&B) Ltd

  Jul 2015 - Oct 2015

  Barista
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  Coffee Island

  Nov 2015 - Jan 2016

  Barista
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  Swissport

  Apr 2016 - Dec 2018

  Passenger Service Agent

  Customer Service - Taking reservations, verifying passenger identification, printing boarding passes and helping passengers to check in their baggage at ticket counters. - Ensuring the delivery of baggage and conducting security screening of passengers and their baggage. - Work at departure gates while checking tickets, confirming the number of the passengers on each flight and announcing boarding sections.

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  UNICAF

  Jan 2019 - Apr 2021

  Digital Marketing Officer

  Email Marketing Campaigns - Segmentation of contacts based on similarities. - Create personalized content depending on the customer journey. - Analyze emails based on data and metrics. Google Ads (Search, Display, Gmail, Discovery) - Run campaigns in the global market - Manage 2 Google Accounts. - Research keywords relevant to the target audience. - Assist and work collaboratively with a graphic designer for the creation of new banners and videos. - Analyze and evaluate campaigns based on weekly optimization reports. - Provide recommendations in the budgeting process in collaboration with the director. Digital Media Buyer - Partner with regional vendors in Nigeria to advertising materials. - Evaluate the performance of digital channels based on weekly reports. - Negotiate for new channels based on budget and performance. i-Push Campaigns - Send push notifications to our audience for the promotion and advertisement of special events. Instagram Messages - Assist the audience by responding to Instagram messages. Show less

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  Yoshiro Digital

  Apr 2021 - Jun 2023

  PPC Manager | SM Executive

  PPC Campaigns - Setting up and maintaining campaigns in the Yandex platform.- Setting up and maintaining campaigns in Google AdWords. (Search, Display, YouTube, Universal App Campaigns) - Setting up and maintaining campaigns in Programmatic platforms. - Managing several Google Ads accounts based on a variety of industries. - Generating in-depth keyword research based on the client's industry. - Creating and planning a strategy for Google Ads campaigns. - Making suggestions for ad copies. - Optimization of the existing campaigns. - Producing detailed analysis and reports of campaigns. - Setting up and managing 3rd party call tracking tool. - Assisting and working collaboratively with the graphic designers for the creation of new banners and videos. - Working collaboratively having ongoing communication with the Social Media department.- Providing suggestions for website improvements. - Presenting data and reports to the clients. - Presenting and analyzing the overall strategy to the clients. Social Media - Prepare Social Media Audits - Create Content Calendars - Create posts - Obtain estimates from social media platforms - Competitor Analysis Show less

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  Admirals

  Jul 2023 - Nov 2024

  PPC Specialist

  -Setting up, optimizing campaigns and developing strategies in Google Ads (Search, Display, Discovery, PMAX, UAC, YouTube)-Setting up, optimizing campaigns and developing strategies in Microsoft Ads-Setting up, optimizing campaigns and developing strategies in Meta Ads and other social media digital advertising networks -Setting up, optimizing and developing strategies for Apple Search ads - Setting up and managing bidding strategies and campaign settings - Utilizing the advanced features of Google Analytics 4 (GA4) to set up, refine, and analyze audiences, enabling more targeted and data-driven marketing strategies-Contacting Keyword Research to identify new targeting opportunities-Managing and allocating large-scale budgets, ensuring efficient use of resources while optimizing spending to acquire quality conversions and meet financial targets- Generating and analyzing weekly and monthly reports in Google Ads, Meta ads and other social media channels for campaign optimization- Experience with reporting tools: Optmyzr, Looker Studio, Tableau, Power BI- Working collaboratively and having ongoing communication with the content and design department - Working collaboratively and having ongoing communication with the development department- Structuring and prioritizing tasks to ensure efficient workflow management- Working collaboratively and having ongoing communication with the sales department - Creating detailed, data-rich reports in Excel, employing advanced formulas, pivot tables, and visualizations to monitor and optimize campaign performance- A/B tests on ad creatives, landing pages, bidding strategies keyword match types and other campaign elements- Contacting Competitors Analysis in Google ads, Meta ads and other social media channels Show less

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  INGOT BROKERS

  Dec 2024 - now

  Senior PPC Specialist