Experience

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  Syngenta

  Aug 2005 - Apr 2008

  Territory manager

  An area based position with core job of managing product sales in Depalpur, a Potato and Corn saturated territory. For attaining annual objectives, I had to keep strong control over Franchise network and sales of company products. To accomplish sales targets, I had to manage field staff, one to one sale calls, mass gatherings, farm advisory services and use of ambassador farmers for product promotion.

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  Engro corp

  Apr 2008 - Jun 2012

  Sales and market development manager

  An area based position with core job of sales and market development of fertilizer products in potato and corn based territory. For attaining annual sales targets, I had to establish strong dealers channel and develop strong relationships with progresive and opinion leader farmers of the area. Further to this, I had to manage market development activities to create product demand.

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  Corteva

  Jun 2012 - Sept 2019

  Area agronomy manager

  • A managerial position in which I led a team of Product Agronomists covering corn planting geographies of Sahiwal, Lahore and KP regions.• Led Post Entry Quarantine Facility with a team of 7 including including Agronomists and Plant Pathologist. Collaborated with Dept. of Plant Protection (Quarantine) for quarantine audits to get Bio-security Clearance Certificates.• Collaborated with Sales and Marketing Departments for effective sales and marketing campaigns. • Collaborated with commercial team for new product offerings and positioning in different market segments.• Led new hybrids performance assessment through agronomic trials, yield and traits analysis • Worked on product proposals development and facilitated commercial approvals of new products from regulatory authorities• Played key role in commercial launches of new hybrids and technologies Show less

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  Syngenta

  Oct 2019 - now

  Product & campaign manager-field crops

  Key Responsibilities:• Country P&L Delivery• Building Field Crops Seeds Portfolio• Product Lifecycle Management to increase longevity of the product. • Diversifying Portfolio in Corn, Rice and Sunflower seeds businesses • Collaborate with Global & Local R&D to develop Target Product Profile and source Best of Genetics, test locally, secure registration and commercially advance.• Develop 5 Years and 15 Years Vol. Value Projections with sustainable business growth and improve Market Entitlement.• Collaborate with Global P&S Teams for Seed Production Planning to meet the country’s seeds demand and workout the best possible COGS to maximize margins and the best possible source countries for reliable production and smooth importation.• Collaborate and negotiate with Regulators for securing Product Registrations and smooth importation of seeds products.• Design Product Pricing and Rebates for the Channel and ensure Channel profitability, loyalty, and engagement with Syngenta. • Design and Execute effective Product campaigns by using Customer Experience with Syngenta products and use Testimonials in campaigns.• Collaborate with R&D and Tech. Ag. Teams for the Team’s and Channels’ Agronomic capacity building to bring excellence to our advisory services to growers.Key Achievements:• 2X Growth in Field Crops Seeds Business over the last two years• Successfully launched 2 New Corn Hybrid seeds in Tropical Irrigated segment and 1 New Corn Hybrid seed in Temperate segment• Restarted sunflower seeds business in Pakistan and securing ~60% Market Share in Punjab Market and penetrating in Sindh Market• Designed and launched New Seeds Program Events (SLCs) and effectively showcased NPIs to large groups of famers and channel partners.• Effectively collaborated with APAC & EAME teams and developed clear strategy to align county product needs and ensured right product hunting, testing and commercial launches. Show less