Uchechi Ogbonna

Experience

• 

  SO&U Saatchi & Saatchi

  May 2013 - Aug 2013

  Industrial Attachment

  • Assisted in producing radio ads for clients like Mamador and Milo.• Acquired knowledge on the use of Media Star for effective media planning.• Took part in ad monitoring done for clients.

• 

  The Quadrant Company

  Aug 2014 - Oct 2014

  Internship

  • Wrote weekly press releases for Google Nigeria.• Compiled daily competitive ads analysis for clients like Guinness Nigeria, Mouka Limited and Microsoft Nigeria.• Assisted in carrying out target market analysis for clients like NBA.• Drafted PR plans for prospective clients.

• 

  Ministry of Special Duties, Lagos State Secretariat

  Dec 2014 - Oct 2015

  NYSC

  - Ensured members of the NYSC posted to the Lagos State are properly on-boarded.- Acted as liaison between the corps members and the Lagos State Government represented by the Commissioner for Special Duties.

• 

  Recare Limited

  Nov 2015 - Oct 2016

  - Managed some of the company's social media platforms (Instagram and Snapchat)- Responsible for the day to day running of the company’s social media channels – Broadcast and Responsive.- Maintained and updated the company’s social media pages to ensure that all content is fresh, relevant and engaging.- Day to day responsibility for the company’s CRM system on its social media pages.- Assisted where required over the weekends and managing social media.- Executed social media marketing efforts. Show less

  • Brand Executive

    Jun 2016 - Oct 2016

  • Digital Marketing Executive

    Nov 2015 - Oct 2016
• 

  Zoto

  Aug 2017 - Jan 2018

  Graduate Intern (Community Manager)

  - Managed activities on the social media pages (Facebook, Instagram and Twitter) for Zoto.- Created a monthly content calendar for the social media pages.- Worked with Customer Support and marketing to come up with social media strategies.- Escalated pressing issues to customer support team and worked with them to resolve customer complaints.- Managed the corporate identity and reputation of Zoto across its social media pages.- Created and managed sponsored posts on Facebook and Instagram as well as conversations generated from such posts. Show less

• 

  Chain Reactions Nigeria

  Jan 2018 - Jul 2019

  Chain Reactions Nigeria (now Chain Reactions Africa) is a public relations and strategic communications company based in Lagos, Nigeria. In my role as the Senior Analyst in the Data and Digital department, I was responsible for all digital engagement for the company as well as clients across sectors like education, telecommunication, banking, and government. Key Achievements• Worked with the team that successfully handled the reputation management of Polaris Bank – a bridge bank born when the Central Bank of Nigeria overtook Skye Bank.• Revamped the Vision, Brand and Culture Re-Map document that serves as part of documents used during the onboarding process of new staff.• Supported the company’s business development process by creating a tracker on Microsoft Excel for enquiries, new businesses opportunities, RFIs and RFQs.• Promoted social bonding amongst colleagues by keeping track of staff birthdays and anniversaries (executive and administrative).• Held internal training for staff on Strategic Management and Delivering Presentations.• Headed the team that worked on the revamp of the company’s website. Show less Chain Reactions Nigeria (now Chain Reactions Africa) is a public relations and strategic communications company based in Lagos, Nigeria. In my role as an Associate Analyst in the Data and Digital department, I supported the head of the digital department of the company. I was responsible for managing the company’s social media pages.Key Achievements• Saved the company money by running a Facebook ad for a client (DEEPEN, an initiative of the UK’s Department for International Development (DFID)) inhouse as against outsourcing to an external party.• Contributed to the success of the Edelman Trust Barometer 2018 Nigeria event by coordinating invited guests before and after the event.• Oversaw the influencer management campaign for HP’s Kronos campaign. • Chaired a panel session on social media and Public Relations Practice at the 2018 APRA Conference in Botswana. Show less

  • Senior Analyst, Data and Digital

    Oct 2018 - Jul 2019

  • Associate Analyst, Data and Digital

    Jan 2018 - Oct 2018
• 

  Coker Creative

  Nov 2019 - Aug 2020

  Social Media Manager

  Coker Creative is an event planning and management company based in Lagos, Nigeria. Between 2019 and 2020, I managed their Instagram page. My responsibilities included creating a content strategy, creating monthly content calendars, designing graphics where necessary, daily management of the page – Insta Story inclusive and events content creation.Key Achievements• Increased engagement on the page.

• 

  Freelance

  Apr 2020 - now

  Content Creator

  I am a content creator and influencer based in Lagos, Nigeria. I help new content creators navigate the business side of creating while building my multi-platform presence in the lifestyle and motherhood space.What I Do:• Create educational content on YouTube and TikTok, explaining the business of content creation• Share authentic motherhood and lifestyle content on Instagram (10K+ community)• Develop practical resources on brand partnerships, pricing strategies, contract essentials, and content monetizationMy Approach:I believe in transparency and practicality. My content replaces industry jargon with actionable advice that new creators can immediately implement. I'm passionate about helping others avoid the costly mistakes and confusion I experienced when starting my journey.Brand Collaborations:I partner exclusively with brands I genuinely use and love — a decision that has led to authentic content and lasting relationships. Many of my brand partners enjoy continued organic promotion as their products remain integrated into my daily life and recommendations long after our campaign has ended. Show less

• 

  Mowee's Juice Bar

  May 2020 - Mar 2025

  Digital Course Production Manager

  Mowee’s Juice Bar is a healthy foods brand based in Lagos, Nigeria. In 2020, the founder launched an online course called Juice Like a Pro. The course was designed to guide intending entrepreneurs interested in venturing into the healthy foods business. Originally contracted as a project manager, my responsibilities now include email marketing, video production, landing page design, course coordination, management of course participants and course strategy development.Key Achievements• Ensured a smooth running of the class and reduced student interruptions by managing course participants.• Course participants gave glowing reviews after the first edition of the course.• Due to the success of the first edition, I was contracted to coordinate subsequent editions – Juice Like a Pro 2, 3, 4,5 and 6 in September 2020, January 2021, July 2022, February 2022 and April 2023 respectively.• In addition to coordinating Juice Like a Pro 4 in July 2021, I created a landing page for course registration that further eased participant registration ahead of the course in 2021, 2022 and 2023.• Created a Course Development and Marketing Plan that guided a major restructuring of the course in 2023. Show less

• 

  Henriemac Cakes

  Sept 2020 - Mar 2021

  Course Coordinator

  Henriemac Cakes is a cake business originally based in Lagos, Nigeria. In November 2020, the founder launched an online course called Bake and Earn for entrepreneurs who want to learn how to earn a living by baking cakes and other sweet treats. My responsibilities included uploading and organizing learning content from the facilitators to an e-learning platform and creating a landing page for registration.Key Achievements• Eased the registration process by creating an efficient landing page for the course.• Went ahead to create a landing page for the second session of the course – Bake and Earn 2 – and was referred to other course creators. Show less