P G

P G

Professional Ice Hockey Player

Followers of P G486 followers
location of P GLos Angeles, California, United States

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  • Timeline

  • About me

    Marketing Manager at SpikeUp Media

  • Education

    • International Personal Training School

      2008 - 2008
      Certified personal trainer Health and Physical Education/Fitness Av High Distinction
    • Walthers Gymnasium

      2002 - 2005
      Social science and sports management Sports management Av High Distinction
    • Satra Skolan Elementary School

      1993 - 2002
      Elementary school Social Sciences
    • Edith Cowan University

      2011 - 2014
      Bachelor of Sports Management and majoring in Marketing Highest Av. 'Weighted Mark' in my course - High Distinction
  • Experience

    • Hammarby IF

      Jan 2004 - Jan 2007
      Professional Ice Hockey Player

      I played professional ice hockey in Sweden for one of Sweden's most historical ice hockey teams. I was nurtured and climbed through their own schooling system from the age of 12, made pro at the age of 17, and played there until I was 21 years old when I had to quit due to an ankle injury. Throughout my career I developed great team working skills and I understand the importance of working together to achieve greater things.

    • Your Special Delivery Service AB

      Jan 2009 - Jan 2011
      Driver

      Think Jason Statham in transporter. Yes, that is correct. SDS is a boutique transporting company specialising in tailor made logistic products and services.Key responsibilities:♣ Customer service♣ Picking up and delivering goods and packages♣ Field market researchanalysis

    • Arena Swim Club

      Jul 2011 - Nov 2011
      Sponsorship Assistant (work experience)

      Arena Swim Club is a volunteer run swimming club located in Joondalup, Perth. I assisted the Club Director with initiating valuable relationships with potential sponsors.

    • ECU Sport and Recreation centre

      Dec 2011 - Sept 2014
      Operations Assistant (work experience), Kids Holiday Program Leader, & Sport and Recreation Manager

      Plan and deliver activities focusing on team work, respect and kids understand the importance of having fun.Customer service research.Organise and carry out promotional activities during "open days".

    • Perth Thunder ice hockey

      Mar 2013 - Nov 2013
      Marketing Analyst (internship)

      During my time with Perth Thunder I liaised with various media agencies, gathered and analysed media and marketing data. I also assisted with creating marketing strategies focusing on brand awareness.

    • HiSeis

      Feb 2014 - May 2014
      Marketing Analyst (work experience)

      HiSeis is a small mining focused surveying company. I gathered and analysed data with a focus on current marketing trends. I presented to the management an action plan that would help to increase their brand awareness and lead generation.

    • Resume HQ

      Mar 2014 - Apr 2014
      Marketing Analyst (work experience)

      Resume HQ was a new job seeking service that cut out the middleman. I primarily conducted a PESTLE and a SWOT analysis, and I assisted with creating promotional material. I learnt a lot about the difficulties and enormous amount of work involved with start up companies.

    • Two Moons Consulting

      Mar 2014 - Jan 2014
      Marketing Intern (internship)

      As a marketing Intern I collated and analysed data, created marketing strategies and conducted website A/B testings.

    • Dusk Australasia

      Jun 2014 - Sept 2014
      Promotional Marketing Coordinator

      Internal and External Stakeholder Management – liaising with stores and external agencies to deliver promotional campaigns on timeEDM Creation – creating an internal EDM to all staff and storesContent creation for promotional material – using my creative writing to create promotional content for website and in store promotionsKey Achievements:Sales - Improved sales and presentation throughout store network through the delivery of promotional material based on staff requirementsLogistics - Packaged 200 promotional offers in a day, on time and on budget to meet store customer demand for seasonal campaign Show less

    • Two Moons Consulting

      Sept 2014 - Dec 2017
      Marketing Strategist

      Digital Strategy Creation – develop and manage new marketing and digital strategiesManage key client projects – digital marketing strategies, internal and external communication programs and reportingProject Management– managing small groups of people to deliver marketing campaigns and within scope and on budgetDigital platforms management - in-depth knowledge of a variety of search and social platforms Key Achievements:Client growth – high client retention and growth rate through the development of strong collaborative relationships that deliver resultsBusiness Development – develop business networks and acquired new clientsUsing Google AdWords campaigns to: generate direct sales to a value of $164K of a $5553 click spend and increase client acquisition with 300% - creating and implementing smart and cost effective digital strategies across various Google mediums to achieve ongoing ROI Show less

    • CBR Brave

      Jan 2018 - Dec 2018
      Communications and Sponsorship Manager

      Partnership management, Sponsorship sales, Communication strategies, Stakeholder management, Social media, Sales & PR.Key Achievements: Sponsorship revenue - Helped to increase sponsorship sales with 100%Fan engagement - Increased fan engagement through innovative fan activation strategies

    • Coordinate

      Jan 2018 - Dec 2018
      Client Manager

      Maintaining and servicing accounts, business development and responsible for the effective on boarding of new clients.

    • SpikeUp

      Feb 2019 - now
      Marketing Manager

      Responsible for creating and executing full lifecycle advertising campaigns and marketing strategies to support and achieve client’s business objectives, with a strong focus on KPIs and ROI in new emerging markets. Day to day duties include: testing new innovative digital advertising tools and strategies. Managing multiple campaigns, campaign calendars, campaign budgets and marketing strategies simultaneously. Continuously measuring and optimizing campaign performance and establishing benchmarks and recommend future tests. Also responsible for compliance, reporting and stakeholder management. Show less

  • Licenses & Certifications

    • Senior first aid

      St Johns Ambulance Western Australia
      Mar 2012
    • Work with Children Check

      Government of Western Australia, Department for child protection
      Aug 2011
    • RSA

      AVELING
      Dec 2012
    • Google Individual Qualification - Advanced Search

      Google
      Feb 2015
    • Google Analytics Individual Qualification

      Google
      Feb 2015
  • Honors & Awards

    • Awarded to P G
      2018 Goodall Cup Champion AIHL Sep 2018 The Goodall Cup is awarded to winners in the Australian Ice Hockey League.
    • Awarded to P G
      WA Sports Federation Award for excellence in sports management WA Sports Federation Feb 2015 Awarded to the student with the highest course weighted average mark (WAM). Prize: Financial contribution.
    • Awarded to P G
      Golden Key International Honour Society For outstanding academic achievements Sep 2014 I was honoured to be invited to the Golden Key International Society due to my outstanding academic achievements.
    • Awarded to P G
      Dean's letter of recommendation Edith Cowan University Feb 2014 The letter was issued due to my academic achievements.
    • Awarded to P G
      Dean's letter of recommendation Edith Cowan University Dec 2013 The letter was issued due to my academic achievements.
    • Awarded to P G
      Heather McGowan OAM Award Edith Cowan University Jul 2013 I was awarded for my excellence in a marketing project I did for Perth Thunder in 2013. "The Heather McGowan OAM Award is awarded to the student for demonstrating excellence in sports management". Prize: Financial contribution.
  • Volunteer Experience

    • Official

      Issued by Stockholm marathon on Apr 2008
      Stockholm marathonAssociated with P G
    • Event Official

      Issued by Basketball WA on Jan 2011
      Basketball WAAssociated with P G