Vicky Gkiaouri

Experience

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  ATHENIAN BREWERY S.A. / ΑΘΗΝΑΪΚΗ ΖΥΘΟΠΟΙΙΑ Α.Ε.

  Jun 2012 - Aug 2012

  Logistics Assistant- Intern

  -Organize shipments.-Coordinate drivers, vehicles, loads and journeys.-Reviewing invoices and purchase orders.-Operating IT systems (SAP).

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  Samsung Electronics

  Dec 2014 - May 2015

  Retail Marketing Intern

  -Collaboration with product managers and retail marketing team to build sales promotions and product communication.-Development and adaptation of POP marketing material (design and key messages of the products, catalogues, leaflets, banners).-Assist with the set up of in-store displays.-Build constant communication with merchandisers and receive feedback on promotional activities, sales and competition.-Visit stores in order to ensure that promotional programs are properly implemented. Show less

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  Roche

  Feb 2016 - Feb 2017

  Marketing Management Trainee

  -Participation in the design and implementation of strategic marketing plans for significant projects, events and specific marketing initiatives.-Implementation of the corporate Brand Strategy.-Development and adaptation of marketing material (product catalogues, leaflets, posters, banners, magazine entries).-Analysis of customer research, current market conditions and competitor information.-Participation in congresses, events, meetings with internal and external agents, community projects.-Delivering website optimization/updates according to the annual brand plans.Delivered projects:• Internal Awareness Campaign for Melanoma disease.• CI Workshop (Internal simulation workshop targeting at team’s competitive mindset enhancement). • Emailing product campaign-newsletters sending on a series of strategic waves.• Set-up of a new product page at corporate web portal. Show less

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  Pernod Ricard

  Mar 2017 - Apr 2023

  • Strategy planning, brand management & activation for responsibility brands: Beefeater gin, Havana Club, La Hechicera & Bumbu rums.• Build brands’ awareness & consideration among target audiences through strong ATL campaigns (TV, OOH, Digital).• Implement BTL activations to enhance brands’ rotation across channels (off/on trade).• Lead the first SEO project for Havana Club website.• Design & implement the first owned, consumer music festival for Havana Club, to increase brand’s footprint in the local street culture community.• Launch 2 new crafted, small rum brands as a response to the rum category’s trends: La Hechicera & Bumbu.• Leverage new trends and alternative creative ideas to be disruptive & differentiate vs competition.• Events management, Influencers program, budget control. Show less Working on Havana Club, Beefeater & Tequila portfolio.Key responsibilities:• Design and implement annual brand plans for all responsibility brands (ATL campaigns, PR activations, Influencers strategy, Events planning, Sponsorings, On-trade seminars, Off-trade display program, etc.)• Monitor and analyze brand performance, initiatives’ deliverables, assess ROI & KPIs and propose corrective plans when required• Partner daily with internal & external stakeholders to facilitate successful brand activations• Collaborate with global brand teams to ensure local strategy & brands performance• Analyze market trends and customer needs to identify new opportunities for responsibility brands• Track market shares, run competitive analysis reports, monitor P&L of allocated brands and be responsible for A&P budget management Show less Working on ABSOLUT VODKA & LUXURY PORTFOLIO for the Greek market.Key responsibilities:• Support the development of annual marketing plan(s)/strategy for all brands• Support plans implementation and evaluation, review, report on efficiency, performance.• Support brands ATL activation, PR development and BTL, promotional activities across all channels• Prepare media and creative briefs to agencies based on brand(s) pre-agreed communication strategy, objectives, market situation. • Monitor and manage brand’s A&P budget • Work closely with sales and trade marketing to ensure that brand key selling points are clearly understood and used by the sales force within the overall sales system• Communicate constantly with brand owners worldwide and cooperate for the brands local as well as global growth• Closely monitoring of competition and getting of market insights (market visits, market research tools consultation) • Support new product development Show less

  • Brand Manager

    Sept 2021 - Apr 2023

  • Junior Brand Manager

    Sept 2019 - Sept 2021

  • Assistant Brand Manager

    Mar 2017 - Aug 2019
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  ATHENIAN BREWERY S.A. / ΑΘΗΝΑΪΚΗ ΖΥΘΟΠΟΙΙΑ Α.Ε.

  Apr 2023 - now

  Brand Manager AMSTEL Family