Anka Saniscara

Experience

• 

  PT. Dwi naga sakti abadi Homyped

  Jan 2010 - Dec 2010

  Graphic Designer

  Young designer ordered to create :- Below the line advertising- Printings need - Market survey

• 

  PT Hero Supermarket Tbk

  May 2013 - Feb 2015

  New Store Development Manager

  as part of New Store Development team, i am contributed as :- Setup new Giant Ekstra project- Store equipment plan & purchasing- Creating store layout & Capital expenditure- Creating Category structure plan- First inventory stock plan & order- Post opening performance analysis

• 

  Naughty Accessories

  Mar 2015 - Nov 2015

  Regional Operations Manager

  Directed 45 outlet operation in South Sumatra, Borneo and Jakarta Region. Ensure all outlet are reaching its sales target by controlling :- Manpower management- Stocks & supply chain management- Marketing activation & collaboration- Category performance analysis

• 

  U-first Retail Consultant

  Dec 2015 - Feb 2017

  Creative Head

  Managed Client for :- Marketing Consultation- Digitalization- Website Updates

• 

  Raffles Design Institute

  Mar 2017 - Dec 2017

  Part time lecturer

  Responsible for two subjects : - Visual merchandising- Integrated fashion communications

• 

  Islamic mart

  Dec 2017 - Nov 2018

  MD Buyer

  Developed company :- Warehouse and Store Inventory Level management- Pricing Management- Track and maintain per category performance- Supplier negotiation and dealing with FMCG suppliers

• 

  PT. Givi Indonesia

  Apr 2019 - Apr 2023

  Managed Group Company Digital Activities and BTL AdvertisingDigital Media Buying and PlacementContent Creation and ManagementSocial Media ManagementWebsite Management Enhanced Below The Line Advertising for the company and Brand Activation, in according to Group Guidance.Started digital media communication content structure, design and buy media plan for :- Instagram posts- Facebook Ads- Google Ads- Website updates- Youtube Channel- Retail Chain Store ( Givi Point Store )- CRM

  • assistant digital marketing manager

    Apr 2022 - Apr 2023

  • Marketing Executive

    Apr 2019 - Apr 2022
• 

  Proban Ostburg Trisakti

  May 2023 - now

  Marketing & Ecommerce Manager

  Managing Company Marketing and Promotion Strategy Plan ( Retail chain & E-commerce ), Proban Member apps + its CRM and E-commerce Activities.- Design and collaborate in brand partnership and program for retail store ( Gojek, Exxon, Motul )- Develop in store POSM and store promotion for all retail chain- Obtain sales target with acceptable ROAS for online sales by combining ads planning and promotions- Develop a 360 marketing strategies that align with sales direction- Handle Proban Apps to raise CLV both in apps and retail purchase Show less