Vinod Nanaiah

Experience

• 

  Foresee Multimedia (P) Ltd

  Jul 2003 - Oct 2005

  Graphic Designer

  Involved in developing corporate presentations, websites, and CBTs for top companies like Wipro, BPL, ITC Infotech, Wockhardt, etc., using Authorware, Flash, and Photoshop.Developed a series of casino-related Flash games for Kingfisher.

• 

  Unisys Global Services India

  Nov 2005 - Jul 2006

  Team Lead - User Experience and Design

  Managed deliverables such as UI design for applications, interactive installation and service guides, animated infographics, corporate presentations, and other internal communication creatives.

• 

  Target

  Jul 2007 - Mar 2022

  Sr. Manager Digital

  Responsible for providing creative leadership for all visual, technical, and design concepts right from ideation to execution by working with a team of art directors, graphic designers, copywriters, and motion graphic artists to drive the creative and marketing vision across channels like Video and Motion, Social Media, L&D etc.

• 

  Giant Eagle, Inc.

  Mar 2022 - now

  Sr. Manager - UX & Product Design

  Responsible for setting up the UX design practice in Bangalore, hiring the right talent and seamlesslyintegrating an extended product design team in India with the headquarters.Held end-to-end ownership of the UX research and design process for the GetGo stores' Made to Ordermobile app, meticulously crafting an intuitive and user-centric experience through extensive research,user testing, data and competitive analysis. Within 2 months of the launch the results were impressive with increased user adoption, MTO Sales (+9%), Average Order Value (+4%), and Transactions (+5%).Led the visioning sprints for the MVP of a future Giant Eagle Pharmacy App. Working closely with business stakeholders to understand the product vision and drawing user stories from consumer insights the team created high fidelity concepts for medication management, prescription refills, and personalised health resources.Played a key role in liaising with the product management and the engineering to adopt agile sprints. Conducted thorough visual design reviews, offering feedback and mentorship to the team. Worked towards fostering a culture of design excellence, ensuring adherence to brand guidelines and principles, and enhancing overall aesthetics and brand coherence.Took ownership to ensure brand consistency and alignment across all internal communications by closely collaborating with the HQ marketing and communications teams. Show less