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Asia Rivera

Asia Rivera

Junior Associate

Followers of Asia Rivera406 followers
location of Asia RiveraMetro Manila, National Capital Region, Philippines

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  • Timeline

  • About me

    Senior Planning Manager at Wavemaker

  • Education

    • De La Salle University

      2009 - 2014
      High School

      Activities and Societies: Volleyball Team

    • University of Asia and the Pacific

      2014 - 2019
      Bachelor of Arts - BA Integrated Marketing Communications

      Activities and societies:Communitas (Official Organization of the UA&P's School of Communication) - External Vice President, 2018-2019- PANA-FAO Representative, 2017-2018- External Affairs Team Member, 2016-2017PANA-FAO (Philippine Association of National Advertisers - Federation of Advertising Organizations) - Executive Secretary, 2017-2018CATALYST - Volunteer & Team Member, 2017-2018

  • Experience

    • The TLC Solution

      Jun 2016 - Jun 2017
      Junior Associate

      Consolidated and transcribed data as well as helped the facilitators in conducting workshops, interviews and focus group discussions.

    • Verafede Inc.

      Jun 2018 - Aug 2018
      Digital Marketing Intern

      Helped plan digital marketing strategies for a local skin care brand by doing competition analysis, market research, and crafting sample creatives.

    • Seven A.D.

      Jun 2019 - Jul 2019
      Intern

      - Assisted Accounts and Creatives teams by doing competition analysis, brand research and participating in brainstorming activities; planned and conceptualized a 360-degree campaign for final revalida pitch - Awarded "The In7ern" and "Best Presentation"

    • Wavemaker Philippines

      Sept 2019 - now

      Overseeing and handling the digital media planning and strategy, including SEM, PPC, e-commerce and performance marketing for specific Smart brands (Smart Postpaid, Smart Bro, Smart World, Smart Online Store, Overall Search and Ecomm) and Ramcar (KFC, Tokyo Tokyo).

      • Senior Planning Manager

        Mar 2024 - now

      • Precision Planning Manager

        Oct 2022 - May 2024

      • Senior Precision Planner

        Oct 2021 - Nov 2022

      • Precision Planner

        Sept 2019 - Oct 2021

  • Licenses & Certifications

    • Google Ads Fundamentals

      Google
      Apr 2020

    • Google Ads Search Certification

      Google Digital Academy (Skillshop)
      Jul 2022
      View certificate certificate