Nate Closser

Experience

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  YMCA of Greater

  May 2007 - Aug 2009

  Summer Camp Counselor

  Kept every child I was responsible for safe throughout all 3 summers. Gained skills in managing tough situations, organizing weekly activities, and leading the behavior of campers through my behavior.

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  Project TRAILS

  Jan 2010 - Aug 2010

  Independent Marketing Consultant

  Responsible for raising awareness of a new information literacy program by using internet marketing, social media marketing and relationship management techniques. Responsible for drafting a complete marketing plan, with a focus on internet marketing. Gained experience creating web content for social media outlets including LinkedIn, Facebook, Twitter and Wikispaces. Analyzed social media traffic to aide in content creation. Social media outlets were selected through primary and secondary research techniques. Resulted in the number of registered users increasing by over 50%. Show less

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  Project SAILS

  Sept 2010 - Dec 2013

  Independent Marketing Consultant

  Responsible for increasing registered institutions by using internet marketing techniques, marketing materials and an analysis of current customers to determine areas for market growth. Primary and secondary data analysis and collection directed Google AdWords campaign. Responsible for creating comprehensive internet marketing plan and analyzing website traffic to establish benchmarks for AdWords. Gained experience using PPC advertising, keyword research and Google AdWords campaign refinement.

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  TKG

  May 2011 - Jul 2012

  As an Associate Web Marketing Strategist at The Karcher Group, I am solely responsible for developing, implementing, and measuring web marketing strategies for a portfolio of 7 clients. These clients serve a variety of locales, industries, demographics, have different seasonality, and are both B2B and B2C focused. Major job responsibilities include: communicating with clients directly, developing a strategic web marketing plan for the year, preparing and presenting meeting documentation/monthly ROI reports, keyword research (PPC and SEO purposes), managing content writing schedule, working with a team of developers to have updates/additions made to client’s sites, preparing initial research reports, PPC campaign set-up and management, implementing web marketing tactics (SEO, PPC, Email, Social, and Content), and regular brainstorming/reading industry news to find additional ways to create value for clients.Regular measurement and reporting is done to determine success of recent campaigns and to determine appropriate next steps for each client. Show less As a Web Marketing Specialist with The Karcher Group, I worked under the supervision of a Web Marketing Strategist to implement a variety of tactics including: SEO, PPC, Email marketing, Social Media marketing, Conversion optimization, Content marketing, and more. Major responsibilities for each client included: creating strategic web marketing plan for the year, preparing meeting documentation and monthly ROI reports, keyword research (PPC and SEO purposes), PPC campaign set-up and management, implementing SEO changes, updating client site content, internal linking, management of client social profiles, link building, and preparing initial research reports. All tactics listed above were carried-out and implemented with a strong focus on client goals. Show less

  • Associate Web Marketing Strategist

    May 2012 - Jul 2012

  • Web Marketing Specialist

    May 2011 - May 2012
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  Nate Closser Inc.

  Jul 2012 - May 2014

  Web Marketing Consultant

  I am pursuing a change of pace and venturing out into the freelance circuit. I will be working on a variety of web marketing projects for a variety of clients.

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  Influence Health (formerly MEDSEEK)

  May 2014 - Nov 2015

  SEO & Web Analytics Specialist

  Responsible for the development, presentation, implementation and measurement of search optimization strategy for Influence Health’s clients. This subject matter expert strategically leverages SEO to increase patient acquisition by driving relevant, high-converting traffic to our client’s websites.

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  Influence Health

  Nov 2015 - Feb 2019

  Responsible for managing client relationships and serving as the subject matter expert for search engine optimization, directory management and web analytics. Serve as the main point of contact and subject matter expert to other internal teams (product development, implementation, marketing, sales, etc.) for all things related to SEO, directory management and web analytics.Lead in the development, implementation and evaluation of search engine optimization (SEO) campaigns; strategically leveraging search engine optimization (SEO) and web analytics tactics to increase customer acquisition by driving relevant and high converting traffic to Influence Health’s client’s websites. Drive planning and implementation of local search strategy (SEO and directory management) and measure campaign success to fulfill assigned project plans.Direct, manage, and mentor a team of SEO specialists, directory management and web analysts. Perform other staff management functions such as monitoring staff performance, administering performance reviews, and hiring and/or discharging employees as needed. Show less

  • Director, Digital Marketing Production

    Jun 2018 - Feb 2019

  • Manager, SEO & Web Analytics

    Nov 2015 - Jun 2018
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  Healthgrades

  Feb 2019 - Nov 2020

  Director, Client Engagement

  Role Description:The Director, Client Engagement is required to design and deliver consumer experience solutions in the context of client’s business objectives, consumer needs, emerging digital strategies, existing best practices and new industry trends. This role requires a high level of curiosity and the desire to be more productive, effective and efficient in helping clients reach their business goals—it means facing new challenges and often being asked to work outside their comfort zone.A successful Director, Client Engagement is a digital marketing and consumer experience expert with experience balancing the fundamentals of marketing strategy, including target market, business goals and technology. The person in this role functions as a company thought leader on emerging marketing trends that support our clients’ ability to increase the value of their brands and maximize their digital presence to reach, engage and convert more consumers.Role Responsibilities:As Director, Client Engagement I led in upfront strategic planning and oversaw the execution and optimization of client projects across Listings and Reputation Management (LM/RM), Search Engine Optimization (SEO), Online Appointment Scheduling (OAS), Patient Direct Connect (PDC) and Digital Engagement Package (DEP). This role required working closely with clients and Healthgrades internal teams to best meet client needs in all aspects of the project. My day-to-day work is focused on over-seeing the successful support and implementation of the 6 product offerings across 80+ healthcare organizations, while coordinating this work with 14 direct reports and multiple internal supporting teams.Role Outcomes:Maintained ARR of $4M+ across 3 product lines26 new client implementations successfully completed in 2020 for ARR of $2.5M+Launched 8 clients on new product package, resulting in ARR of $1M in 6 monthsReduced implementation timeline from 85 days in 2019 down to 21 days in 2020 Show less

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  Press Ganey

  Nov 2020 - Sept 2021

  Client Success Manager, Consumerism

  Serve as the Client Success Manager for 30+ hospital, health system and healthcare clients - specific to the Consumerism product set (Listings Management, Reputation Management and Transparency).Day-to-day responsibilities include:- Client Account Management/Relationship Building- Serve as Primary Strategic Partner for Client Organizations- Engage Regularly on Program Performance Reviews- Serve as Technology/Platform and Industry Subject Matter Expert for External and Internal Audiences- Support Outside Sales Teams on Upsell/Renewal Conversations- Support Platform Migration Work Efforts Show less

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  Doximity

  Sept 2021 - now

  Program Performance Analyst